World Instant Noodles Association: Global Sales Reach 124.2 Billion Servings in 2025, China and Hong Kong Lead
HK01 · 1 SOURCESabout 2 hours ago2 MIN
Summary
The World Instant Noodles Association has published its 2025 global sales data, revealing that worldwide instant noodle consumption reached 124.2 billion servings, with China and Hong Kong maintaining the top position. Despite a slight decline of 1%, the combined market accounted for 432 billion servings and held a dominant 35% share of the global market. Vietnam emerged as the global leader in per capita consumption, underscoring the enduring popularity of instant noodles across Asian markets.
Key Points
- China and Hong Kong consumed 43.2 billion servings in 2025, down 1% year-on-year, representing 35% of the global market
- Indonesia ranked second globally with 14.5 billion servings, holding a double-digit market share
- India came third with 9.6 billion servings, posting the highest growth rate at 9%, driven by e-commerce expansion and product variety
- Vietnam ranked fourth with 8.2 billion servings but led globally in per capita consumption at 80.7 servings per person
- Japan, the birthplace of instant noodles, placed fifth with 5.95 billion servings; the United States ranked sixth with 5.2 billion servings
- Per capita consumption in top markets: Vietnam (80.7), South Korea (79.2), Thailand (58.1), Indonesia (52.1), Nepal (50.8), and Japan (47.6)
- Hong Kong's tea restaurants commonly feature instant noodles as popular breakfast and afternoon tea options
Why It Matters
The data highlights the continued significance of instant noodles in Asian food culture and global food markets, with per capita consumption data revealing that Vietnam and South Korea outpace traditional markets like Japan. The strong performance of emerging markets like India, where e-commerce is driving growth, suggests the instant noodle industry will continue evolving to meet changing consumer preferences across different regions.
The data highlights the continued significance of instant noodles in Asian food culture and global food markets, with per capita consumption data revealing that Vietnam and South Korea outpace traditional markets like Japan. The strong performance of emerging markets like India, where e-commerce is driving growth, suggests the instant noodle industry will continue evolving to meet changing consumer preferences across different regions.