RIMOWA Hybrid Series Unveils New Rock Grey Color for Discerning Travelers
AM730 · 1 SOURCESabout 3 hours ago2 MIN
Summary
German luxury luggage maker RIMOWA has introduced its Hybrid series in an elegant new Rock Grey finish, drawing inspiration from timeless natural stone minerals to deliver understated sophistication for the discerning traveler. The collection spans three practical sizes—Cabin, Check-In L, and Trunk Plus—catering to everything from weekend escapes to extended international expeditions. Priced between HK$9,450 and HK$14,850, the Rock Grey Hybrid lineup is set to launch in Greater China on August 13, 2026, with worldwide availability following on August 27 at RIMOWA.com and global boutiques. Beyond its refined aesthetics, the series maintains RIMOWA's signature craftsmanship with Multiwheel technology, TSA-approved locks, and an innovative Flex Divider system for organized packing.
Key Points
- RIMOWA's new Rock Grey Hybrid series features a color inspired by natural mineral stones, offering an elegant alternative to traditional black and white luggage
- Three sizes available: Cabin (HK$9,450 / MOP$9,750), Check-In L (HK$11,800 / MOP$12,150), and Trunk Plus (HK$14,850 / MOP$15,350)
- Greater China pre-sale begins August 13, 2026, with global retail launch on August 27, 2026
- Features include Multiwheel casters, TSA combination lock, Flex Divider internal organizer, telescopic handle, and cushioned side grip
- The Trunk Plus model is recommended for extended trips exceeding two weeks due to its spacious interior and maneuverable design
Why It Matters
The Rock Grey launch underscores RIMOWA's strategy of blending functional innovation with premium aesthetics to capture the high-end travel accessories market in Asia. Hong Kong consumers, known for their sophisticated taste in luxury goods, can access the new collection at the brand's Causeway Bay flagship at Lee Gardens Phase II, further cementing the city's position as a regional hub for premium lifestyle products.
The Rock Grey launch underscores RIMOWA's strategy of blending functional innovation with premium aesthetics to capture the high-end travel accessories market in Asia. Hong Kong consumers, known for their sophisticated taste in luxury goods, can access the new collection at the brand's Causeway Bay flagship at Lee Gardens Phase II, further cementing the city's position as a regional hub for premium lifestyle products.