Maxim's Cakes Partners With Mr. Softee for Free Soft-Serve Giveaway Across Three Hong Kong Districts
AM730 · 1 SOURCES1 day ago2 MIN
Summary
Maxim's Cakes has joined forces with Hong Kong's beloved Mr. Softee ice cream van for a three-day promotional event, offering free soft-serve ice cream at key locations across the territory. The campaign, themed "Hong Kong Nostalgia — Flavourful Times," marks the first-ever collaboration between the two brands. Participants simply need to follow Maxim's Cakes on social media to receive a complimentary soft-serve, with limited quantities available each day.
Key Points
- Maxim's Cakes and Mr. Softee are running a free soft-serve giveaway from September 11-13 at three major shopping districts
- On Friday September 11, the ice cream van will be stationed near Langham Place in Mong Kok from 6pm to 8pm
- Saturday September 12 features a 3pm-5pm stop near Haiphong Road in Tsim Sha Tsui
- Sunday September 13 offers the final distribution near Hennessy Road in Causeway Bay from 3pm to 5pm
- To receive the free ice cream, attendees must follow Maxim's Cakes' social media account on-site
- The limited-edition Mr. Softee-shaped cake uses vanilla cream, caramel mousse, and white chocolate crunch among its ingredients
- Scanning the QR code on the ice cream paper tube grants a 10% discount when ordering the new cake
Why It Matters
This partnership taps into Hong Kong's deep-rooted affection for both the Mr. Softee jingle and local bakery culture, creating a marketing synergy that appeals to nostalgia-driven spending. The QR code discount strategy extends the campaign's reach beyond the event itself, potentially driving sales of the new cake product to a wider audience of collectors and food enthusiasts .
This partnership taps into Hong Kong's deep-rooted affection for both the Mr. Softee jingle and local bakery culture, creating a marketing synergy that appeals to nostalgia-driven spending. The QR code discount strategy extends the campaign's reach beyond the event itself, potentially driving sales of the new cake product to a wider audience of collectors and food enthusiasts .