Ocean Park Halloween 2026 Pop-Up Stores Hit Hysan, ELEMENTS Malls
AM730 · 1 SOURCES1 day ago2 MIN
Summary
Ocean Park has launched its Halloween 2026 promotional campaign ahead of schedule, deploying pop-up stores at two major Hong Kong malls to generate early excitement for the annual fright festival. The first pop-up runs at Hysan Place in Causeway Bay from September 14 to 22, featuring an AR smart mirror that lets visitors virtually try on spooky party costumes and receive themed digital invitation photos . The second activation moves to ELEMENTS in West Kowloon's Gold Zone Atrium from September 24 to October 11, offering professional face painting services on designated days so visitors can transform into their favorite Halloween characters .
Key Points
- Hysan Place pop-up runs September 14–22 at the G/F Tide Over Road entrance with AR mirror and photo booth
- ELEMENTS activation spans September 24 to October 11 at the Gold Zone Atrium with face painting
- Singer Jackson Wang serves as creative director for original fantasy IP "Under the Castle"
- "Under the Castle" Plus ticket costs $280; regular non-peak package $238, peak day $280
- Ocean Park Elite and Gold members can purchase October 10 exclusive tickets for $100
Why It Matters
The dual-mall pop-up strategy represents a significant expansion of Ocean Park's Halloween programming beyond the theme park itself, turning prime retail spaces into immersive Halloween zones that can capture foot traffic from commuters and shoppers who might not otherwise visit the park . This approach reflects how Hong Kong's entertainment industry is increasingly blending physical experiences with digital technology and celebrity-driven content to compete for consumer attention in a crowded leisure market .
The dual-mall pop-up strategy represents a significant expansion of Ocean Park's Halloween programming beyond the theme park itself, turning prime retail spaces into immersive Halloween zones that can capture foot traffic from commuters and shoppers who might not otherwise visit the park . This approach reflects how Hong Kong's entertainment industry is increasingly blending physical experiences with digital technology and celebrity-driven content to compete for consumer attention in a crowded leisure market .