Hong Kong Toy Culture & IP Exhibition Launches in Chengdu, Showcasing Kung Fu-Inspired Art Toys
AM730 · 1 SOURCESabout 3 hours ago2 MIN
Summary
The Hong Kong Toy Culture and IP Exhibition is set to open at Chengdu Global Center from September 5 to 13, presenting a comprehensive showcase of Hong Kong's toy design heritage and contemporary original IPs. The exhibition, organized by the Hong Kong Brand Toys Association with funding from the Create Hong Kong office under the Culture, Sports and Tourism Bureau, features four distinct zones including a globally debut kung fu-themed zone with original art toys from seven Hong Kong designers .
Key Points
- Exhibition runs from September 5 to 13 at Chengdu Global Center, with free admission for industry professionals and the public
- Four themed zones: Kung Fu Theme Zone, Hong Kong Toy History Zone, Hong Kong Designers Zone, and Hong Kong Brand Toys Zone
- Seven Hong Kong designers unveil original art toys inspired by different kung fu martial arts styles in the debut zone
- Hong Kong Toy History Zone displays classic collections tracing the industry's evolution from OEM manufacturing to original IP creation
- Six Hong Kong designers showcase original IP works in the designers' zone, while ten Hong Kong brands present classic series and new releases
- The exhibition serves as a response program for Hong Kong Week 2026@Chengdu, organized by the Leisure and Cultural Services Department
- Additional activities include interactive "Treehouse Stacking" games, on-site sales, business networking sessions, and designer sharing events
Why It Matters
This exhibition positions Hong Kong as a bridge for cultural and creative industry collaboration between Chengdu and Hong Kong, highlighting the city's transition from a manufacturing hub to a hub for original creative design . By bringing together designers, brands, and industry professionals in a free public format, the event creates tangible opportunities for cross-regional IP commercialization and cultural tourism exchange between Sichuan and Hong Kong .
This exhibition positions Hong Kong as a bridge for cultural and creative industry collaboration between Chengdu and Hong Kong, highlighting the city's transition from a manufacturing hub to a hub for original creative design . By bringing together designers, brands, and industry professionals in a free public format, the event creates tangible opportunities for cross-regional IP commercialization and cultural tourism exchange between Sichuan and Hong Kong .