Jeju's ABEBE Bakery Debuts in Tsim Sha Tsui with Free Donut Giveaway
SingTao · 1 SOURCESabout 2 hours ago2 MIN
Summary
ABEBE Bakery, a beloved Korean pastry brand originating from Jeju Island, South Korea, is set to soft open its inaugural Hong Kong store in Tsim Sha Tsui on September 13, 2026 . Founded in December 2019 as a modest donut stall at Jeju's Dongmun Market Gate 1, the brand has since expanded to become one of "Seoul's top three donut destinations," gaining a cult following at Gwangjang Market in the capital and earning popularity in Tokyo's Shin-Okubo district . The Hong Kong debut will feature nine signature cream donuts and the bakery's trademark mochi-filled cream bread series, with items priced from $38 onwards . To mark the occasion, ABEBE will host a two-day free donut giveaway on September 19 and 20, from 4pm to 6pm daily .
Key Points
- ABEBE Bakery's Hong Kong store opens at Shop W, Ground Floor, 37 Mody Road, Tsim Sha Tsui, on September 13, 2026, operating from 11am to 9:30pm daily .
- The brand introduced its signature mochi-filled cream bread in 2022 when it opened a three-story flagship in Jeju, revolutionizing traditional bakery offerings .
- Signature items include chocolate cream donut, Jeju green tea cream donut, and Jeju tangerine cream bread, all priced starting from $38 .
- A complimentary donut promotion will run on September 19 and 20 from 4pm to 6pm, limited to one donut per person while supplies last .
- The outlet also serves specialty Jeju beverages such as matcha fresh milk, matcha citrus cream milk tea, and Jimi tangerine cream cold brew coffee .
Why It Matters
The arrival of ABEBE Bakery marks another milestone in Hong Kong's growing reputation as a gateway for international food brands entering Asia, offering local consumers access to Korea's evolving pastry culture without traveling abroad . Given that the bakery reportedly draws long queues in both Seoul and Tokyo, its Tsim Sha Tsui location could become a new culinary landmark, potentially influencing nearby retail leasing patterns in the tourist-heavy area .
The arrival of ABEBE Bakery marks another milestone in Hong Kong's growing reputation as a gateway for international food brands entering Asia, offering local consumers access to Korea's evolving pastry culture without traveling abroad . Given that the bakery reportedly draws long queues in both Seoul and Tokyo, its Tsim Sha Tsui location could become a new culinary landmark, potentially influencing nearby retail leasing patterns in the tourist-heavy area .