Swire Properties Launches Bangkok Upper House Residences in Hong Kong with Units from HK$10.19M
SingTao · 2 SOURCESabout 2 hours ago7 MIN
Summary
Swire Properties (01972) has partnered with Thailand's City Realty to introduce the Upper House Residences (居舍・府邸) project in Hong Kong this weekend, with two-bedroom units priced from approximately HK$10.19 million . Located on Bangkok's prestigious Wireless Road, often dubbed the city's Fifth Avenue, the development has achieved robust sales since its May 2026 launch, with more than 100 units sold and total sales exceeding THB 10 billion (approximately HK$2.3 billion) .
Key Points
- The project comprises two towers offering 395 units in total, featuring Bangkok's rare freehold ownership structure in a prime location
- West Tower (Upper House Residences Bangkok) spans 52 floors with 156 large-format units (2-4 bedrooms) priced from THB 63.687 million (HK$14.65 million), while East Tower (The Wireless Residences) offers 239 units across 71 floors with one-bedroom units already sold out and two-bedroom units starting at THB 44.289 million (HK$10.19 million)
- Unit sizes range from approximately 915 to 9,935 sq ft, with peak unit prices reaching THB 850,000 per sq metre (approximately HK$1,842 per sq ft), and standard units priced between THB 500,000-600,000 per sq metre (HK$1,084-1,300 per sq ft)
- Buyer demographics show approximately two-thirds are Thai local buyers with the remaining one-third from Hong Kong, Europe, and Taiwan
- Management fees are set at THB 180-205 per sq metre (approximately HK$3.9-4.4), comparable to other luxury branded residences in Bangkok
- The project includes exclusive residential-only facilities and butler services with no hotel component, ensuring maximum privacy for residents
- Hong Kong sales activities will run from November 14-15 at the Sugar Factory Suite, 9th Floor, Crockford Park in Central, with a three-week private preview service available via the official website
- Swire Properties' Residential Business Director Du Weiye (杜偉業) noted that Bangkok remains popular among Hong Kong residents for both tourism and property investment, with plans to expand marketing to Mainland China, Japan, and Taiwan after Hong Kong
- Thomas Rhodes, Sales Director (Southeast Asia) at Swire Properties, highlighted the project's strong pricing performance, with transaction prices demonstrating robust demand
Why It Matters
This launch reflects growing interest among Hong Kong buyers in overseas luxury real estate, particularly in Southeast Asian gateway cities offering stable freehold ownership. The strong sales performance and international buyer mix indicate Bangkok's emergence as a viable alternative to traditional overseas property markets for Hong Kong investors seeking diversification and lifestyle benefits .
This launch reflects growing interest among Hong Kong buyers in overseas luxury real estate, particularly in Southeast Asian gateway cities offering stable freehold ownership. The strong sales performance and international buyer mix indicate Bangkok's emergence as a viable alternative to traditional overseas property markets for Hong Kong investors seeking diversification and lifestyle benefits .