TWICE's Jeongyeon Departs JYP Entertainment, Joins Sister's Agency
SingTao · 2 SOURCESabout 2 hours ago2 MIN
Summary
TWICE member Jeongyeon has officially announced her departure from JYP Entertainment, becoming the first member of the nine-member K-pop group to leave the agency while continuing activities with TWICE. On Monday (August 10), Jeongyeon shared a handwritten letter on social media revealing her decision to embark on a new journey with VARO Entertainment, the agency representing her older sister Gong Seung-yeon and actor Byeon Woo-seok. Despite the transition, Jeongyeon emphasized that TWICE remains her top priority and she will continue protecting the group as a valued member.
Key Points
- Jeongyeon announced her departure from JYP Entertainment via a handwritten letter on social media on August 10
- She will sign with VARO Entertainment, becoming a labelmate of actress sister Gong Seung-yeon and actor Byeon Woo-seok
- This makes Jeongyeon the first TWICE member to leave JYP while continuing group activities
- The singer stated TWICE remains her most important priority and will always be her first priority
- TWICE debuted in 2015 and renewed their contracts with JYP Entertainment in 2022
Why It Matters
Jeongyeon's move signals a new era for TWICE as members begin exploring individual agency partnerships while maintaining group commitments, potentially setting a precedent for how third-generation K-pop groups handle post-contract renewal activities . The shift also highlights the growing trend of idols joining family-run agencies, with Jeongyeon becoming the latest artist to benefit from familial connections in the entertainment industry .
Jeongyeon's move signals a new era for TWICE as members begin exploring individual agency partnerships while maintaining group commitments, potentially setting a precedent for how third-generation K-pop groups handle post-contract renewal activities . The shift also highlights the growing trend of idols joining family-run agencies, with Jeongyeon becoming the latest artist to benefit from familial connections in the entertainment industry .