business · AM730

Henderson's Ying Hui project in Hung Hom launches 28 more units, records 1,200 subscriptions

about 4 hours ago2 MIN
Henderson's Ying Hui project in Hung Hom launches 28 more units, records 1,200 subscriptions

Summary

Henderson Land Development's Hung Hom residential project Ying Hui has recorded approximately 1,200 subscription forms as of Sunday afternoon, prompting the developer to launch a third price list with 28 additional units . The new batch of units, spanning one- to three-bedroom layouts, carries net prices starting from HK$5.76 million, representing a 10% discount from list prices .

Key Points

  • Henderson Land (Stock Code: 012) is developing the MIDTOWN SOUTH Phase 6 project named "Ying Hui" located at 28 Whampoa Street in Hung Hom
  • The project is a 26-storey residential tower with commercial and restaurant facilities on G/F and 1/F, and recreational amenities on 2/F and 3/F
  • As of 5:30 PM on Sunday, the project had accumulated approximately 1,200 subscription forms for 111 units across the first three price lists, representing over-subscription of more than 9 times
  • Price List 3 covers 28 units: 10 one-bedroom, 2 two-bedroom, and 16 three-bedroom apartments with saleable areas from 278 to 418 sq ft
  • Net prices range from HK$5.76 million to HK$10.38 million, translating to net prices per sq ft from HK$20,713 to HK$24,825
  • The most affordable unit is Flat K on the 16th floor, a 278 sq ft one-bedroom apartment priced at HK$5.76 million or HK$20,713 per sq ft
  • The project offers 34 residential parking spaces across two basement levels and a residents' clubhouse spanning 4,512 sq ft

Why It Matters

The strong subscription response with over 9 times over-subscription signals robust demand for new private residential units in Hung Hom's redevelopment zone, potentially influencing pricing strategies for upcoming projects in the same area . This performance also reflects buyer confidence in Henderson Land's brand and the strategic location near the former Whampoa Garden site, which may set a benchmark for the broader Hung Hom property market .
The strong subscription response with over 9 times over-subscription signals robust demand for new private residential units in Hung Hom's redevelopment zone, potentially influencing pricing strategies for upcoming projects in the same area . This performance also reflects buyer confidence in Henderson Land's brand and the strategic location near the former Whampoa Garden site, which may set a benchmark for the broader Hung Hom property market .

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