TVB Newcomer Justin Ng Goes Viral as 'Etiquette Gentleman' Lands Star Chef Ad
SingTao · 2 SOURCES1 day ago4 MIN
Summary
TVB's 23-year-old rising star Justin Ng (吳敬浩) has taken social media by storm after his brief appearance as an etiquette gentleman at the《Charity Gala for Yan Oi Tong 2026》charity fundraiser. Despite only seconds of screen time spent presenting cheques in a tailored suit and bow tie, Ng's sharp features, cool aura, and captivating gaze instantly won over viewers across Hong Kong and mainland China. Netizens scrambled to identify the newcomer on social platforms, with many likening his visuals to a young Takuya Kimura and suggesting he would fit right into TVB's long-running sitcom《Lovely Guard》. The overwhelming online response caught the attention of TVB executives, who swiftly assigned Ng to star alongside fellow newcomer Tracy Chan (陳芷珊) in promotional materials for the network's upcoming culinary reality show《Star Chef》.
Key Points
- Justin Ng joined TVB via the 33rd Artist Training Class in 2024 and stands at 180cm tall
- He appeared in《Lovely Guard》and《Police Files 120 Seconds III》before his viral moment
- The promotional video features multiple costume changes including chef attire and historical costumes
- Ng recreates Nicholas Tse's famous salt-shaking pose, a signature move from his singing career
- Singer Megan Ong publicly praised Ng's looks and urged TVB to cast him as a main character
Why It Matters
Ng's rapid rise from background role to promotional lead exemplifies TVB's strategy of leveraging social media virality to discover and promote fresh talent. This case highlights how the traditional broadcaster is adapting to the era of instant online fame, where a single television moment can transform an unknown performer into a household name overnight.
Ng's rapid rise from background role to promotional lead exemplifies TVB's strategy of leveraging social media virality to discover and promote fresh talent. This case highlights how the traditional broadcaster is adapting to the era of instant online fame, where a single television moment can transform an unknown performer into a household name overnight.