HARIBO Flash Promotion Truck Visits 7 Hong Kong Locations Through September 7
AM730 · 1 SOURCESabout 3 hours ago1 MIN
Summary
German gummy candy brand HARIBO has launched its "HARIBO School Bus Flash Promotion Truck" campaign across Hong Kong. Running from September 1 to 7, 2026, the promotional vehicle will visit seven popular locations citywide, distributing free gummy candy samples to the public. Fans who spend $50 or more on any HARIBO products at designated retail stores can present their receipt at the truck to receive a limited-edition HARIBO drawstring bag. The event also invites attendees to take photos with HARIBO's iconic mascot, the Golden Bear.
Key Points
- HARIBO's promotional truck will visit seven locations including Kwun Tong, Central, Causeway Bay, Hang Hau, Mong Kok, Sha Tin, and Quarry Bay
- Free HARIBO gummy candy sample packs are available to all attendees during the specified hours
- Customers who purchase HARIBO products worth $50 or more can redeem a limited-edition drawstring bag
- Each location operates from 12pm to 6pm, with the campaign running through September 7, 2026
- The event allows fans to take photos with HARIBO's mascot, the Golden Bear
Why It Matters
This promotion leverages the growing trend of flash marketing events in Hong Kong, offering brands direct engagement with consumers in high-traffic areas while driving sales at retail partners. The limited-edition merchandise strategy encourages immediate purchasing behavior, potentially boosting HARIBO's market visibility in the competitive confectionery sector .
This promotion leverages the growing trend of flash marketing events in Hong Kong, offering brands direct engagement with consumers in high-traffic areas while driving sales at retail partners. The limited-edition merchandise strategy encourages immediate purchasing behavior, potentially boosting HARIBO's market visibility in the competitive confectionery sector .