Fubon Bank Hong Kong Partners with ShopBack to Launch Co-Branded Visa Platinum Card
AM730 · 1 SOURCES1 day ago2 MIN
Summary
Fubon Bank (Hong Kong) and ShopBack officially launched their co-branded Fubon iN ShopBack Visa Platinum Card on August 3, 2026, making Hong Kong the first market globally for ShopBack to introduce a co-branded credit card . The partnership targets tech-savvy, value-conscious consumers seeking seamless and sustained cashback experiences, moving beyond traditional short-term promotional credit cards . The launch event highlighted the cross-sector collaboration between a traditional bank and a digital fintech platform operating across 13 countries and regions .
Key Points
- The Fubon iN ShopBack Visa Platinum Card launched on August 3, 2026, with the development process taking less than one year from initial contact to market debut
- ShopBack has accumulated over one million Hong Kong users and is targeting two million by the end of 2026
- The card provides three-layer cashback: base rewards at 600+ merchants, up to 8% cashback on online purchases (HK$250 monthly cap), and up to 28% on "Fubon iN Day" (28th of each month)
- Key figures include ShopBack Commercial Director Cahill Kei and Fubon Bank Senior Vice President Ricky Ng, who led their respective teams to execute the partnership
- Partner merchants include Taobao, Agoda, Trip.com, Watsons, and over 600 other brands spanning travel, fashion, electronics, and health categories
Why It Matters
This collaboration creates a four-win ecosystem: consumers receive sustained cashback, Fubon Bank gains access to digital-native customers through a no-income-verification scheme for university students, merchants attract quality traffic, and ShopBack expands its presence in Hong Kong . The card's focus on gamification, digital engagement, and high-frequency spending categories positions it as a strategic bridge between traditional banking and evolving consumer habits in Hong Kong's competitive credit card market .
This collaboration creates a four-win ecosystem: consumers receive sustained cashback, Fubon Bank gains access to digital-native customers through a no-income-verification scheme for university students, merchants attract quality traffic, and ShopBack expands its presence in Hong Kong . The card's focus on gamification, digital engagement, and high-frequency spending categories positions it as a strategic bridge between traditional banking and evolving consumer habits in Hong Kong's competitive credit card market .