business · Thestandard

HK Food Expo Opens with Record ASEAN Participation, Showcoring City as Global Connector

about 2 hours ago5 MIN
HK Food Expo Opens with Record ASEAN Participation, Showcoring City as Global Connector

Summary

Financial Secretary Paul Chan Mo-po (陳茂波) opened the annual Food Expo at the Hong Kong Convention and Exhibition Centre this morning, expressing confidence in the city's ability to bring together international brands and regional enterprises . The event represents a significant milestone, with all 11 ASEAN nations participating for the first time, alongside 1,850 exhibitors representing over 30 countries and regions .

Key Points

  • Financial Secretary Paul Chan Mo-po highlighted Hong Kong's role as an East-meets-West centre at the opening ceremony
  • All 11 ASEAN nations are taking part for the first time, joining 1,850 exhibitors from over 30 countries and regions
  • Products from 16 mainland provinces are featured alongside Hong Kong's new brand for local agricultural and fishery products
  • The city is hosting more than 230 major events this year, with visitor numbers projected to grow 20 percent to about 3.6 million
  • Doors opened at 10am, with queues forming as early as 6:30am for the popular HK$1 abalone promotion
  • Secondary school students were among early shoppers, praising the bargains compared to market prices
  • A seafood booth with games attracted long lines, with one participant winning products worth around HK$8,000 after queuing for two to three days
  • A mother and daughter spent HK$2,000 on medicine, sauce, and snacks, noting increased variety and foot traffic
  • One store owner reported optimistic sales expectations, projecting a 10 percent increase from last year

Why It Matters

The record-breaking participation at this year's Food Expo underscores Hong Kong's strategic role as a gateway connecting global brands with Asian markets, while the projected 20 percent growth in visitors signals recovering confidence in the city as an international events hub . Chan's emphasis on Hong Kong's strengths in certification, quality assurance, and branding highlights the city's competitive advantages in attracting major trade events amid regional competition .
The record-breaking participation at this year's Food Expo underscores Hong Kong's strategic role as a gateway connecting global brands with Asian markets, while the projected 20 percent growth in visitors signals recovering confidence in the city as an international events hub . Chan's emphasis on Hong Kong's strengths in certification, quality assurance, and branding highlights the city's competitive advantages in attracting major trade events amid regional competition .