West Kowloon project launches from HK$5.43 million
SingTao · 1 SOURCESabout 2 hours ago6 MIN

Summary
China Resources Land’s Phase II development, The Pavilia-like project named “Eminence II” (叡璟II), has released its first price list covering 85 flats in southwest Kowloon, with discounted prices ranging from about HK$5.426 million to HK$14.139 million and a discounted average of about HK$18,680 per square foot. Managing director Sze Wai-yin (施偉賢) of China Resources Land (Overseas) described the opening batch as a must-buy West Kowloon price, saying it was about 5% below the latest batch in Phase I after adjusting for market positioning. The developer has opened show flats and started collecting subscriptions, with the first round of sales set for Sunday, 27 September, offering 188 units in total. Agents said the pricing was about 20% below second-hand homes near Nam Cheong Station, and expected strong end-user demand to continue from the first phase
Key Points
- The first batch covers 85 flats in Towers 5A and 5B, including 21 one-bedroom, 38 two-bedroom and 26 three-bedroom units sized 307 to 730 square feet
- After discounts of up to 16% under four payment plans, prices range from about HK$5.426 million to HK$14.139 million, or HK$16,930 to HK$20,011 per square foot
- The entry unit is Flat D on 5/F, Tower 5B, a 307-square-foot one-bedroom home priced at about HK$5.426 million after discounts, or HK$17,674 per square foot
- A larger featured unit, Flat B on 5/F, Tower 5A, measures 730 square feet with three bedrooms, an en-suite, storeroom and utility-room suite, priced at about HK$13.475 million after discounts
- On the same day, the developer confirmed a Sunday sale of 188 units, including 153 price-list units, with Group A bulk buyers allowed to purchase two to four flats subject to layout restrictions
Why It Matters
The launch adds a major new benchmark for primary-home pricing in southwest Kowloon, especially because the developer is positioning the batch below both its own latest Phase I pricing and nearby second-hand stock. For Hong Kong buyers, the mix of one- to three-bedroom homes, aggressive discounts and a large first-round sale could shape demand and pricing expectations for upcoming launches in the district