Derek Chung Vows Resilience Amid Pokémon Card Price War with Lung Fung
AM730 · 1 SOURCESabout 2 hours ago5 MIN
Summary
Hong Kong entrepreneur Derek Chung addressed the recent Pokémon card pricing dispute during a press conference for the "Chung's Ring: Invincible Cup" boxing event on Sunday, September 27, in Tsim Sha Tsui. Lung Fung Pharmacy has been undercutting Chung's HKTCG store by offering Pokémon 30th anniversary card boxes at lower prices with faster delivery, sparking customer complaints about Chung's pricing and shipping speed.
Key Points
- Derek Chung attended the "Chung's Ring: Invincible Cup" press event in Tsim Sha Tsui on September 27, 2026, announcing boxer Eric Tong (曹星如) will face Macau boxing champion Chiang Li-chang (蔣立昌)
- Lung Fung Pharmacy launched a price war targeting HKTCG by selling Pokémon M6A anniversary boxes cheaper and with faster fulfillment than Chung's store
- Customer complaint rate at HKTCG increased from less than 1% to under 2%, though Chung thanked the 98% satisfied customers and pledged to improve further
- Chung emphasized his inventory is measured in tens of thousands of units, while competitors stock only hundreds to a few thousand boxes
- The Pokémon 30th anniversary product clearly states October delivery, and HKTCG will fulfill orders within October as promised
- Chung revealed a collaboration with a New York collector who spent USD 16.38 million on a single Pokémon card, bringing an international team and stars with over 100 million followers to Hong Kong
Why It Matters
The dispute highlights intensifying competition in Hong Kong's trading card market, where established players like HKTCG face pressure from traditional retailers expanding into collectibles. Chung's defiant stance and ambitious international partnerships signal the business is positioning for growth despite short-term setbacks, potentially reshaping how Hong Kong's card trading ecosystem operates amid shifting consumer expectations around pricing and service speed .
The dispute highlights intensifying competition in Hong Kong's trading card market, where established players like HKTCG face pressure from traditional retailers expanding into collectibles. Chung's defiant stance and ambitious international partnerships signal the business is positioning for growth despite short-term setbacks, potentially reshaping how Hong Kong's card trading ecosystem operates amid shifting consumer expectations around pricing and service speed .