Keeta Expands Brazil Operations to 32 Cities with 10 Million Downloads
Bastillepost · 2 SOURCESabout 4 hours ago2 MIN
Summary
Keeta, the international food delivery brand under Meituan (3690.HK), announced on October 7, 2026, a significant expansion in Brazil by entering 21 new cities, increasing its total coverage to 32 cities nationwide. The app has achieved 10 million downloads in the Brazilian market since entering in October 2025. This growth milestone follows a favorable court ruling on September 29, 2026, when the São Paulo State Court of Appeal ruled that 99Food's exclusive contracts restricting Keeta's operations were illegal.
Key Points
- Keeta will expand to 21 new cities including Sinop, Sorriso (Mato Grosso), Rio Verde (Goiás), Toledo (Paraná), and Governador Valadares (Minas Gerais), extending beyond São Paulo state into interior regions
- Combined with its existing 11 cities in São Paulo state, Keeta's total Brazilian coverage will reach 32 cities, with app downloads hitting 10 million
- The expansion follows a September 29, 2026 court ruling that 99Food's exclusive blocking contracts violated competition law, a decision praised by the Brazilian Association of Bars and Restaurants (Abrasel)
- Keeta entered Brazil in May 2025 with a commitment to invest USD 1 billion (approximately 56 billion reais) over five years, starting with pilot operations in Santos and São Vicente in October 2025 before entering São Paulo in December 2025
- Meituan CEO Wang Xing stated that Keeta's profitability in Hong Kong after 29 months and in Saudi Arabia after 22 months demonstrates the model's strong replicability in overseas markets
Why It Matters
The expansion signals Keeta's commitment to the Brazilian market following a critical legal victory that opens competitive access. Abrasel executive chairman Paulo Solmucci noted that Keeta's move beyond major city centers helps local restaurants reach new customers and provides consumers with more choices, creating economic value . For Hong Kong investors, Keeta's accelerating overseas growth validates Meituan's international strategy, with Hong Kong serving as the profitable testing ground that proved the model's exportability.
The expansion signals Keeta's commitment to the Brazilian market following a critical legal victory that opens competitive access. Abrasel executive chairman Paulo Solmucci noted that Keeta's move beyond major city centers helps local restaurants reach new customers and provides consumers with more choices, creating economic value . For Hong Kong investors, Keeta's accelerating overseas growth validates Meituan's international strategy, with Hong Kong serving as the profitable testing ground that proved the model's exportability.