HSUHK media master draws huge mainland demand
HK01 · 4 SOURCESabout 4 hours ago2 MIN
Summary
Hang Seng University of Hong Kong's School of Communication said demand for its newly launched Master of Arts in Entertainment Media Management and Communication sharply exceeded supply, prompting the school to expand places from 40 to 80 after seeking approval from the accreditation authority. Dean Cao Hong said the programme was taught in Chinese and attracted mainly mainland Chinese applicants, with only one or two students from Hong Kong in the intake described by HK01. The school also reported growth in undergraduate admissions, rising from 180 last academic year to 250 this September, while total enrolment across the school reached 450 students this academic year. Officials said the school is repositioning around business communication and has set up an Artificial Intelligence Communication Centre to strengthen industry links and keep pace with rapid technological change.
Key Points
- HK01 reported about 8,000 applications for 80 places in the new master's programme, while am730 and Sing Tao reported more than 2,000 applications after the original quota was set at 40.
- Cao Hong said most students in the new programme came from mainland China, with HK01 saying only one or two were from Hong Kong
- The School of Communication runs three undergraduate and three taught master's programmes, with master's intake across the three programmes rising to about 200 this academic year
- Undergraduate intake increased from 180 last year to 250 this September, and some students admitted through the Diploma of Secondary Education had best-five scores of 18 or 20.
- Associate Dean Chiu Ying-chun said journalism students should give themselves about three years in the industry to build language, analytical, response and networking skills valued across sectors.
Why It Matters
The surge in applications points to Hong Kong's continued pull as a postgraduate study destination for mainland students seeking a Chinese-medium programme with lower costs than Western study options. For local readers, the story also shows how communication education in Hong Kong is shifting beyond traditional newsroom training toward business communication, entrepreneurship and AI-related industry work.