Kylie Jenner Debuts in $392M Diamond Bra at Victoria's Secret Show
SingTao · 1 SOURCES1 day ago3 MIN
Summary
The Victoria's Secret annual fashion show returned to Los Angeles on Monday (Hong Kong time morning), marking one of the most talked-about editions in recent years. The event drew criticism before it even began, with many fans calling for a boycott over the brand's decision to replace seasoned runway veterans with social media influencers and celebrity offspring. Yet all eyes were on Kylie Jenner as she made her debut on the iconic Victoria's Secret stage. Clad in white angel wings, the 27-year-old cosmetics entrepreneur wore the legendary Fantasy Bra—a jaw-dropping creation valued at $50 million USD (approximately HK$392 million). At its center sits a magnificent 75.54-carat yellow diamond worth roughly $22 million USD (about HK$173 million). This made Jenner the first non-brand model to ever wear the Fantasy Bra, a historic milestone that underscored the show's pivot toward celebrity culture and social media star power. Her longtime partner, actor Timothée Chalamet, sat in the front row, applauding enthusiastically as she strutted down the runway. Her mother and manager, Kris Jenner, also attended the event with her boyfriend Corey Gamble, cheering from their seats.
Key Points
- Kylie Jenner became the first non-model to wear the Fantasy Bra, valued at $50 million USD (HK$392 million), featuring a 75.54-carat yellow diamond worth $22 million USD (HK$173 million)
- British supermodel Rosie Huntington-Whiteley made her return to the Victoria's Secret runway after a 16-year absence, joining the lineup of familiar faces
- Hungarian model Barbara Palvin walked the runway just six weeks after giving birth to her daughter Sylvie with husband Dylan Sprouse, sparking online debate about postpartum recovery expectations
- Original angel Adriana Lima closed the show in her record 21st Victoria's Secret appearance, joined by other returning models including Gigi Hadid, Bella Hadid, and Chinese models Xi Mengyao and Liu Wen
- Performers at the event included Megan Thee Stallion, Tate McRae, and the girl group KATSEYE, while Gisele Bundchen appeared via video wearing pink lingerie while eating popcorn
Why It Matters
The 2026 Victoria's Secret show represents a pivotal transformation for a brand that once defined the modeling industry but has struggled with declining relevance in recent years. By inviting Jenner—a social media mogul with over 400 million Instagram followers—the company is betting heavily on celebrity culture to revive its commercial appeal, a strategy that has divided longtime fans who cherish the era of professional runway angels. For Hong Kong audiences who grew up watching these spectacular fashion events, the return of legendary models like Adriana Lima alongside this new generation of influencers offers a nostalgic yet evolving vision of beauty and fashion.
The 2026 Victoria's Secret show represents a pivotal transformation for a brand that once defined the modeling industry but has struggled with declining relevance in recent years. By inviting Jenner—a social media mogul with over 400 million Instagram followers—the company is betting heavily on celebrity culture to revive its commercial appeal, a strategy that has divided longtime fans who cherish the era of professional runway angels. For Hong Kong audiences who grew up watching these spectacular fashion events, the return of legendary models like Adriana Lima alongside this new generation of influencers offers a nostalgic yet evolving vision of beauty and fashion.