TVB and Tencent Video Partner to Adapt Classic Dramas into Short-Form Series
SingTao · 3 SOURCESabout 2 hours ago5 MIN
Summary
TVB and Tencent Video announced a strategic partnership on November 6, 2026, to adapt classic Hong Kong dramas into horizontal short-form content targeting both Mainland China and Hong Kong markets . The collaboration introduces a one-content, dual-market operation model, delivering 15-minute episodes on Tencent Video for Mainland viewers and hour-long versions on TVB Jade Channel during prime time for Hong Kong audiences . Chung Chu Ka (鍾澍佳), TVB Group Vice President and President of Studio 77, stated the partnership's core mission extends beyond reviving classic titles—it aims to leverage new content formats to unlock diverse creative possibilities for Hong Kong television productions .
Key Points
- TVB and Tencent Video strategic partnership officially announced on November 6, 2026, establishing a new horizontal short-drama business vertical .
- Mainland market receives 15-minute horizontal short dramas via Tencent Video; Hong Kong airs 1-hour versions on Jade Channel during prime time .
- Chung Chu Ka, TVB Group Vice President and Studio 77 President, highlighted classic TVB dramas as valuable assets of Chinese-language television .
- Both parties committed to maintaining professional production standards while revitalizing classic IP through contemporary, youth-oriented storytelling .
- Beyond adapting existing IP, the partnership includes developing original content to expand content reserves for both markets .
Why It Matters
This partnership positions TVB to capture growth in the booming Chinese short-drama market while preserving its Hong Kong identity—the 1-hour Jade Channel versions cater specifically to local viewing habits, ensuring the content remains culturally relevant at home . The initiative also establishes a template for Chinese-language productions to achieve cross-border success by tailoring the same intellectual property to distinct regional consumption patterns.