Xiaomi to Unveil 18 Fold Foldable Phone Ahead of Apple Event Next Week
SingTao · 2 SOURCESabout 1 hour ago2 MIN
Summary
Xiaomi founder Lei Jun announced on Wednesday that the Chinese smartphone maker will hold its autumn flagship new product launch event on Monday, September 7 at 7pm . The company will officially release the Xiaomi N70 Pro, N70 Max, and N90 Max electric vehicles, alongside two flagship new products: the Xiaomi 18 Fold foldable screen flagship phone and the Xiaomi Pad 9 Pro Max tablet, both powered by the in-house developed XRING O3 AI flagship processor . The timing places Xiaomi's event ahead of Apple's highly anticipated product launch scheduled for September 10 Hong Kong time, creating a strategic positioning battle in the premium smartphone market.
Key Points
- Xiaomi (stock code 1810) founder Lei Jun announced the autumn flagship launch on Weibo for September 7 at 7pm
- Xiaomi 18 Fold foldable flagship and Xiaomi Pad 9 Pro Max to debut, featuring first-ever XRING O3 AI processor
- N70 Pro, N70 Max, N90 Max electric vehicles to officially launch at same event
- Apple event scheduled for September 10 at 1am Hong Kong time under new CEO John Ternus
- Apple's launch theme is "Surprise and shine" with expected first foldable iPhone debut
Why It Matters
Xiaomi's event timing deliberately precedes Apple's annual showcase, signaling intensifying competition between Chinese and American tech giants in the premium foldable device segment . The debut of the self-developed XRING O3 processor marks a significant milestone in Xiaomi's push to reduce reliance on external chip suppliers while challenging Apple's dominance in the high-end smartphone market .
Xiaomi's event timing deliberately precedes Apple's annual showcase, signaling intensifying competition between Chinese and American tech giants in the premium foldable device segment . The debut of the self-developed XRING O3 processor marks a significant milestone in Xiaomi's push to reduce reliance on external chip suppliers while challenging Apple's dominance in the high-end smartphone market .