Nicholas Tse Dons Suit for Rolex Flagship Opening as Business Elite Flock to Canton Road Gala
SingTao · 2 SOURCESabout 5 hours ago2 MIN
Summary
Hong Kong's first Rolex flagship store opened its doors on Canton Road in Tsim Sha Tsui on Friday evening, drawing hundreds of fans and prominent business figures to the glittering ceremony. Emperor Group chairman Albert Yeung Sau-shots and Emperor Entertainment star Nicholas Tse led the ribbon-cutting, with the star drawing cheers as he waved to admirers across the street. The event underscored the luxury watch brand's commitment to the Hong Kong market despite challenging retail conditions.
Key Points
- The grand opening ceremony took place at the newly unveiled Rolex flagship at Canton Road, Tsim Sha Tsui, on November 6
- Emperor Group chairman Albert Yeung Sau-shots and his wife Luk Siu-man joined Nicholas Tse, Rolex Greater China CEO Maxim Lamarre, Emperor Watch and Jewellery chairman Albert Yeung Nuotse, and CEO Leung Ho-cheung as officiating guests
- Hundreds of fans packed the opposite pavement, with police deployed to maintain order as Nicholas Tse emerged to greet supporters in a sharp suit
- Notable attendees included property tycoon Lau Kwok-kwan (Big Mike) with wife Chan Hoi-wan (Kandy), Henderson Land chairman Lee Shau-kee, Melco Resorts chairman Ho Hung-chiu, and Taishan Financial Holdings chairman Ma Ching-hung
- The ceremony included a traditional lion dance where two lions spat out auspicious scrolls reading prosperous business and countless customers
Why It Matters
The launch of Hong Kong's inaugural Rolex flagship during a period of economic uncertainty signals strong confidence from Swiss luxury brands in the city as a premier retail destination, while Nicholas Tse's continued star power demonstrates how entertainment celebrities remain central to high-end marketing strategies in Asia .
The launch of Hong Kong's inaugural Rolex flagship during a period of economic uncertainty signals strong confidence from Swiss luxury brands in the city as a premier retail destination, while Nicholas Tse's continued star power demonstrates how entertainment celebrities remain central to high-end marketing strategies in Asia .