Hong Kong Advertising Legend Kitty Lun Dies at 71 After Pool Drowning
HK01 · 5 SOURCESabout 6 hours ago2 MIN
Summary
Kitty Lun Kit-ying, renowned as the "Mother of Public Service Advertising" in Hong Kong, passed away at age 71 on August 31, 2026, after drowning at the swimming pool of Ville De Cascade (also known as Lai Wo Lane) in Fo Tan, Sha Tin . Emergency services were called to the scene at approximately 5:20pm, where lifeguards pulled her from the water and attempted resuscitation before transporting her to Prince of Wales Hospital, where she was pronounced dead . Police investigations found no suspicious circumstances surrounding the incident .
Key Points
- Kitty Lun served as Greater China Head of Meta Creative Shop, the internal creative division of the social media giant formerly known as Facebook, in her final professional role
- She graduated from the Department of Communication at Hong Kong Baptist College in 1978 before earning a master's degree in advertising from Syracuse University in New York
- During her career, she held senior positions at leading global advertising agencies including Leo Burnett, McCann, Euro RSCG, and served as Chairman and CEO of Lowe China from 2006 to 2016
- Her most memorable public service campaigns included "Life Has No Take 2" and "Our Advantage Is ICAC" for the Independent Commission Against Corruption, which became iconic in Hong Kong households during the 1990s
- She achieved global recognition in 2014 when her "Human Traffic Sign" project won a Gold Cannes Lions award and ranked as the most awarded creative work worldwide that year according to The Gunn Report
Why It Matters
Lun's passing marks the loss of one of Hong Kong's most influential creative minds, whose public service campaigns shaped social attitudes and behaviours in the city for decades . Her career demonstrated how advertising could serve both commercial excellence and meaningful social impact, setting a benchmark for future generations of creatives in Hong Kong and across the Asia-Pacific region .
Lun's passing marks the loss of one of Hong Kong's most influential creative minds, whose public service campaigns shaped social attitudes and behaviours in the city for decades . Her career demonstrated how advertising could serve both commercial excellence and meaningful social impact, setting a benchmark for future generations of creatives in Hong Kong and across the Asia-Pacific region .