Henderson's Hung Hom Project Launches Second Sale of 45 Units; Penthouse May Test HK$40,000 PSF
SingTao · 1 SOURCES1 day ago2 MIN
Summary
Henderson Land's Hung Hom Urban Vue development launched its second round of sales on Wednesday, September 16, 2026, with 45 units offered via price list at net prices ranging from HK$5.79 million to HK$10.31 million per unit . The project, located in Hung Hom, Kowloon, also opened tender for three terrace units with private patios on the fifth floor, while a rare three-bedroom penthouse featuring a 619 sq ft rooftop is being marketed with expectations of achieving HK$40,000 per sq ft . Sales momentum remains strong after the project's first-round launch on Saturday, when 137 units were sold, generating approximately HK$1.02 billion in revenue .
Key Points
- The second-round price list covers 20 one-bedroom, 17 two-bedroom, and 8 three-bedroom units ranging from 264 to 418 sq ft, with net prices between HK$5.79 million and HK$10.31 million and an average net psf of HK$22,972
- Unit 29F, Unit A, the development's sole three-bedroom penthouse, spans 630 sq ft indoors plus a 619 sq ft rooftop and has attracted multiple serious inquiries, with the developer targeting HK$40,000 psf
- Saturday's first-round sale moved 137 units at an average price of HK$7.5 million and average psf of HK$22,000, with cumulative revenue hitting approximately HK$1.02 billion
- The entire MIDTOWN SOUTH series, comprising six phases, has now sold approximately 1,640 units with total sales exceeding HK$1.045 billion as of last Saturday
- The three terrace units on the fifth floor range from 226 to 240 sq ft with attached patios of 70 or 72 sq ft; their tender runs until April 13, 2027
Why It Matters
The strong first-round sales performance and aggressive pricing strategy for the penthouse signal sustained developer confidence in the Kowloon luxury market despite broader economic headwinds. For prospective buyers, the 10% discount on standard units combined with the rare rooftop penthouse offering reflects a bifurcated strategy targeting both mass-market and ultra-high-net-worth segments of Hong Kong's property landscape.
The strong first-round sales performance and aggressive pricing strategy for the penthouse signal sustained developer confidence in the Kowloon luxury market despite broader economic headwinds. For prospective buyers, the 10% discount on standard units combined with the rare rooftop penthouse offering reflects a bifurcated strategy targeting both mass-market and ultra-high-net-worth segments of Hong Kong's property landscape.