McDonald's x G-DRAGON Phase 2 Launches: Admiralty Theme Store and Street Art Hotspots
SingTao · 2 SOURCES1 day ago4 MIN
Summary
McDonald's Hong Kong has launched the second phase of its exclusive collaboration with Korean music superstar G-DRAGON (權志龍), introducing a themed pop-up store in Admiralty, two street art installations across the city, and limited-edition collectible cards. The cards, featuring three unique designs of G-DRAGON's signature style, will become available on September 21 at 11:00 AM through the McDonald's app. The campaign brings K-wave culture directly into Hong Kong's urban landscape.
Key Points
- Three limited-edition collectible cards featuring G-DRAGON's distinctive fashion-forward designs will be available starting September 21 at 11:00 AM
- Cards are distributed with purchase of the "Spicy Butter Chicken Burger Four-Item Set" via McDonald's mobile app, while supplies last
- The Admiralty Pacific Centre location has been transformed into a themed flagship store at G/F, 18 Harcourt Road, open from 6:00 AM to midnight
- A 22-meter curved interactive LED screen displays new promotional videos, alongside PEACEMINUSONE daisy motifs and "MCD" heart decorations
- Graffiti art installations debuted at 40 Gough Street in Central and 90 Hoi Bun Road at Kwun Tong Waterfront
Why It Matters
This collaboration exemplifies how major brands leverage K-pop celebrity power to drive foot traffic and engage younger consumers in competitive fast-food markets, while Hong Kong's positioning as an Asian cultural hub gains renewed attention through such cross-border entertainment partnerships .
This collaboration exemplifies how major brands leverage K-pop celebrity power to drive foot traffic and engage younger consumers in competitive fast-food markets, while Hong Kong's positioning as an Asian cultural hub gains renewed attention through such cross-border entertainment partnerships .