Internet Celebrity 'Glass Zhu' Joins uSMART Securities in Asset Management Push
SingTao · 1 SOURCESabout 2 hours ago6 MIN
Summary
Internet celebrity Zhu Tingxuan, popularly known as "Glass Zhu," has officially joined Hong Kong-listed online brokerage uSMART Securities (盈立證券) as Executive Director in the Research Department . The appointment was arranged by her former colleague Huang Deji, currently serving as Executive Director of Research at uSMART, who confirmed that Zhu will primarily handle asset management and client services . Zhu, whose career in the financial industry began at Kingston Securities (金利豐證券) in 1995, started as a junior "red vest" employee before rising through the ranks . Meanwhile, Huang revealed plans to launch his own strategic fund in the fourth quarter of this year, having obtained the Securities and Futures Commission's Type 9 license for asset management .
Key Points
- Zhu Tingxuan ("Glass Zhu") officially joined uSMART Securities as Executive Director in Research, though her actual focus will be asset management pending completion of licensing
- She previously worked at Kingston Securities since 1995, beginning as a "red vest" (junior staff) and later attended the firm's 25th anniversary celebration in her original uniform
- Huang Deji, her former colleague now at uSMART, arranged and facilitated her appointment to the firm
- Huang holds a Type 9 asset management license and plans to launch a personal "strategic fund" in Q4, expressing humility about competing with established figures like veteran investor Eddie Wong
- In 2022, Zhu was convicted of careless driving and failing to provide a breath sample, receiving 200 hours of community service, a HK$2,000 fine, and a 2-year driving ban
Why It Matters
The appointment highlights how Hong Kong's online brokerage sector is evolving beyond simple trading platforms toward comprehensive wealth management services. uSMART's strategy of differentiating through asset management rather than competing solely on trading fees reflects a broader trend in the industry. The involvement of social media influencers in financial services also raises questions about investor protection and the intersection of entertainment and financial advisory roles in Hong Kong's market.
The appointment highlights how Hong Kong's online brokerage sector is evolving beyond simple trading platforms toward comprehensive wealth management services. uSMART's strategy of differentiating through asset management rather than competing solely on trading fees reflects a broader trend in the industry. The involvement of social media influencers in financial services also raises questions about investor protection and the intersection of entertainment and financial advisory roles in Hong Kong's market.