Emperor Jewels Expands to Kuala Lumpur with Joey Yong's Kai Tak Concert Preview
SingTao · 2 SOURCESabout 2 hours ago5 MIN
Summary
Emperor Jewels officially opened its second Malaysian boutique at The Starhill luxury mall in Kuala Lumpur on September 3, 2026, with Emperor Group chairman Dr. Yang Shou-seng (楊受成) presiding over the ribbon-cutting ceremony alongside singers Joey Yong and Gin Lee. Joey, who wore a 40-carat yellow diamond necklace from the Legacy collection, revealed her upcoming January concert at Kai Tak Main Stadium, expressing both nervousness and confidence. Gin Lee, who grew up in Malaysia, described the homecoming as a proud moment while showcasing her Italian-crafted sapphire diamond necklace .
Key Points
- Emperor Jewels opened its second Malaysian store at The Starhill's Shengxi Art Gallery boutique, with Dr. Yang Shou-seng leading the ceremony alongside Yang Nuoxi, CEO Leung Ho-cheong, Joey Yong and Gin Lee .
- YTL Group executive chairman Tan Sri Datuk Yang Sudbing and Yang Gongxian, VP of YTL Hotels & Land, attended as special guests to witness the brand's expansion into Malaysia .
- Joey Yong wore a 40-carat yellow diamond necklace from the Legacy collection featuring laurel leaf design, describing herself as "weight class" rather than "star class" .
- Joey announced her concert at Kai Tak Main Stadium scheduled for January 2027, now just over three months away, saying she hopes to shine with confidence like her jewelry .
- Gin Lee, who was born and raised in Malaysia, greeted the audience in English and Malay, calling her return a "homecoming in style" while wearing an Italian-crafted sapphire diamond necklace .
- The opening ceremony featured traditional lion dance and calligraphy by artist SHEENEY, with Dr. Yang and the celebrities dotting the dragon's eyes for good fortune .
Why It Matters
The expansion signals Emperor Group's strategic confidence in Southeast Asian markets, with Joey Yong's concert announcement bridging Hong Kong's entertainment industry with regional business interests. The event underscores how luxury brands leverage celebrity influence to strengthen their market positioning across Asia-Pacific .
The expansion signals Emperor Group's strategic confidence in Southeast Asian markets, with Joey Yong's concert announcement bridging Hong Kong's entertainment industry with regional business interests. The event underscores how luxury brands leverage celebrity influence to strengthen their market positioning across Asia-Pacific .