Guizhou Promotes Residence Tourism in Hong Kong, Targeting Long-Stay Visitors
HK01 · 2 SOURCESabout 3 hours ago6 MIN
Summary
Guizhou Province launched a major tourism promotion event in Hong Kong on October 18, aiming to attract Hong Kong residents to consider the mainland province as a destination for extended stays rather than just brief visits. The event, themed 'Travel and Live in Guizhou, Life Gets More Colorful,' introduced housing policies, travel routes, and 11 residential tourism projects to potential buyers. Hong Kong Tourism Board Chairman Peter Lam highlighted complementary tourism resources between the two regions and suggested leveraging Hong Kong's international marketing network to promote Guizhou's 'Colorful Guizhou' brand overseas.
Key Points
- Lu Yongzheng (盧雍政), Standing Committee Member of Guizhou Provincial Committee, stated that Guizhou-Hong Kong relations are evolving from economic trade to cultural exchange, inviting Hong Kong friends to 'come live in Guizhou' instead of merely 'visiting Guizhou'
- Hong Kong residents enjoy identical mortgage policies as Guizhou locals, with multiple Hong Kong buyers already purchasing properties in the province; January-September 2026 saw 252,355 Hong Kong visitor overnight registrations in Guizhou, a 56.90% year-on-year increase
- Three specialized residential tourism zones were introduced: Cool Summer, Southern Sunshine, and Health and Wellness, featuring 11 property projects with 'Five Hearts' service guarantees covering property selection, transactions, loans, funding, and administrative procedures
- Hong Kong actor Zhang Zhaohui (張兆輝) shared his Guizhou experience at the event, particularly praising the sour soup cuisine and describing the province as having 'firing smoke atmosphere, human warmth, and relaxation feeling'
- The Guizhou Provincial Tourism Industry Development Group signed cooperation agreements with the Hong Kong Study Tour Association and Phoenix News, receiving the official 'Colorful Guizhou International Tourist Transit Service Center' designation
Why It Matters
The promotion signals a strategic shift in Guizhou's approach to attracting Hong Kong visitors, moving beyond traditional sightseeing to position the province as a viable lifestyle destination for snow-bird style extended living. With daily high-speed rail connections and 56.90% growth in Hong Kong visitors, the initiative taps into growing demand among Hong Kong residents seeking affordable, scenic alternatives for retirement or seasonal living, while providing Guizhou's property developers access to Hong Kong capital and the city's international marketing infrastructure .
The promotion signals a strategic shift in Guizhou's approach to attracting Hong Kong visitors, moving beyond traditional sightseeing to position the province as a viable lifestyle destination for snow-bird style extended living. With daily high-speed rail connections and 56.90% growth in Hong Kong visitors, the initiative taps into growing demand among Hong Kong residents seeking affordable, scenic alternatives for retirement or seasonal living, while providing Guizhou's property developers access to Hong Kong capital and the city's international marketing infrastructure .