Hong Kong Basketball Association Secures 2-Year Sponsorship to Boost Asian Cup Prep
On.cc · 1 SOURCES1 day ago5 MIN
Summary
The China Hong Kong Basketball Association (籃總) announced a strategic two-year partnership with fitness center brand 24/7 FITNESS on Tuesday, October 27, at a signing ceremony held at the Far East Financial Centre in Admiralty. The collaboration will provide comprehensive fitness resources and network access to support Hong Kong's national basketball teams. The deal also includes title sponsorship of two local competitions and the unveiling of new national team jerseys, as the teams prepare for the Asian Cup qualifiers Group F matches against Fiji, Mongolia, and Thailand in November.
Key Points
- 24/7 FITNESS will title sponsor the "Hong Kong Basketball Open Division Men and Women League 2026" and the "Hong Kong 3x3 Basketball League"
- A dedicated "shooting practice zone" has been established at the fitness center's Admiralty Far East Financial Centre branch
- National team head coach Chiu Wing-leung (趙永良) confirmed the team maintains two training sessions per week in October and November, avoiding club practice schedules
- Hong Kong men's team representative Lam Chun-tat (林俊達) praised the facilities, noting the center's Smith machines help improve physical strength and competitiveness
- Group F opponents for the Asian Cup qualifiers are Fiji, Mongolia, and Thailand, with Hong Kong targeting at least one or two wins across three matches
Why It Matters
The partnership addresses a critical gap in Hong Kong basketball's development by providing professional-grade fitness infrastructure for national team players. With the Asian Cup qualifiers approaching, the additional training resources could prove decisive in helping Hong Kong secure advancement to the main tournament. The two-competition sponsorship also signals growing corporate support for local basketball, which could encourage further investment in youth development programs.
The partnership addresses a critical gap in Hong Kong basketball's development by providing professional-grade fitness infrastructure for national team players. With the Asian Cup qualifiers approaching, the additional training resources could prove decisive in helping Hong Kong secure advancement to the main tournament. The two-competition sponsorship also signals growing corporate support for local basketball, which could encourage further investment in youth development programs.