Hong Kong sustainable consumption scores edge up
Bastillepost · 3 SOURCES1 day ago2 MIN
Summary
The Consumer Council said its third sustainable consumption tracking study found gradual improvement in Hong Kong consumers’ awareness, attitudes, behaviour and willingness over the past decade. Among more than 1,000 respondents, the awareness and attitude index rose from 74 in 2015 to 79, while the behaviour and willingness index increased from 67 to 72. Compared with the previous 2020 survey, the latest awareness and attitude score was up two points and the behaviour and willingness score rose by one point. The report said recycling remains a relatively weak part of sustainable consumption, even as consumers are more ready to adopt actions that bring immediate savings or convenience.
Key Points
- The survey of more than 1,000 people found 87% were most concerned about the lifespan of sustainable products and services
- Some 94% of respondents said they were willing to pay higher prices for sustainable products and services, indicating broad stated support
- Nearly one-third of respondents were classified as a high-action group, mainly aged 35 to 54 and generally with higher education levels.
- In the low-action group, people aged 15 to 24 and students showed a clear gap between positive attitudes and actual recycling behaviour.
- People aged 55 to 69, as well as those with no income, low income or unemployment, scored lower on recycling behaviour and motivation.
Why It Matters
For Hong Kong, the findings suggest public support for sustainability is stronger than day-to-day follow-through, especially when actions require extra time, effort or cost. The Consumer Council’s proposals, including promoting a bring-your-own-container culture, improving transparency in recycling processes and giving consumers clearer product sustainability information, point to where policy and business changes may be needed to turn awareness into routine behaviour.