business · AM730

Hung Hom's The Haddon targets pricing this month

1 day ago5 MIN
Hung Hom's The Haddon targets pricing this month

Summary

The Haddon, a 451-unit residential project at 88 Wing Kwong Street in Hung Hom, has moved into its pre-sales marketing phase after uploading its sales brochure on October 20. Developer Sino Land, together with China Merchants Land and the Urban Renewal Authority, said the first price list could be released within October, with sales as early as November. Selected premium sea-view units are expected to be sold by tender, including three-bedroom homes that the developer has branded “Marina Prime”. The project’s show flats will include one furnished three-bedroom unit and one two-bedroom unit in bare handover standard.

Key Points

  • Sino Land executive director Victor Tin Siu-yuen (田兆源) said the project has received considerable buyer enquiries since the brochure was uploaded on October 20
  • The development consists of two residential towers providing 451 units, with saleable areas ranging from 339 to 1,147 square feet
  • Two-bedroom flats dominate the mix with 393 units, or about 87% of total supply, while layouts span one-bedroom to four-bedroom homes
  • The branded “Marina Prime” layout covers 41 three-bedroom, one-ensuite units with utility room and lavatory; the highlighted A1 flat measures 690 square feet.
  • Some two-bedroom to four-bedroom homes have sea views, and the standard-floor Tower 1 A1 unit offers sea views from the living-dining room and all three bedrooms.

Why It Matters

The launch timetable adds another urban harbourfront project to Hong Kong’s near-term primary market pipeline, giving buyers a clearer view of upcoming supply in Kowloon. The decision to reserve better sea-view homes for tender suggests developers still see pricing power in scarce waterfront units even while mass-market pricing is pending.

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