Regent Hotel Birthday Cake Reselling Stunt Goes Viral, 300 Join Group Buy
Bastillepost · 1 SOURCES1 day ago1 MIN
Summary
A mainland tourist visiting Hong Kong for her birthday has inadvertently created a viral internet sensation after attempting to resell a large cake at the Regent Hotel. The 40-centimeter cake, originally purchased for 2,200 yuan (1,600 yuan plus 600 yuan in cross-border delivery fees from Shenzhen), was listed for just 800 yuan after serving its purpose as a birthday photo prop. What started as a simple resale post on Xiaohongshu exploded into a full-fledged community event, with over 300 netizens flooding the comments and forming a dedicated group-buying chat. Ultimately, 60 people agreed to pay and participate in what participants playfully dubbed a "cake massacre session."
Key Points
- The seller originally spent 1,600 yuan on the 40-centimeter cake plus 600 yuan for delivery from Shenzhen to Hong Kong, totaling 2,200 yuan
- The same cake would cost over 3,000 yuan if purchased directly in Hong Kong, prompting the cross-border purchase strategy
- A Xiaohongshu post offering the cake for 800 yuan after the photo session attracted over 300 members to a spontaneously formed "Regent Cake Group Buy" chat group
- Sixty people ultimately committed to paying and participating, turning the resale into a shared group-buying experience
- The seller clarified she simply wanted to avoid wasting food since only she and her mother were celebrating together, offering free cake to anyone if unsold