HKTB expands film tourism push with tours and TV show
Thestandard · 10 SOURCESabout 22 hours ago2 MIN
Summary
The Hong Kong Tourism Board has rolled out its “Hong Kong Good Take” campaign, packaging 50 films and screen productions with more than 100 filming locations across Hong Kong to promote movie-themed travel. The guide, available through the Discover Hong Kong platform, links screen locations with cultural attractions, neighbourhood routes and dining suggestions in districts including Central, Sham Shui Po and Yau Ma Tei. Officials said the initiative supports the policy direction of combining film and tourism, while the board plans to add guided tours, a five-episode infotainment programme and a food-focused “Light and Shadow Tasting” feature. Industry voices also said clearer location information can help independent travellers plan deeper visits to places seen on screen
Key Points
- The new guide curates more than 100 filming sites from 50 Hong Kong, mainland, overseas and Korean productions, with routes hosted on Discover Hong Kong.
- Featured stops include Temple Street from C'est la vie, mon chéri, Star Ferry Pier from Cold War, and Yim Tin Tsai from The Killer.
- International and regional titles in the guide include The Dark Knight at The Peak and the Central–Mid-Levels Escalator, plus Seocho-dong at the West Kowloon waterfront.
- HKTB said it will work with the travel trade on movie-themed guided experiences that combine filming sites, community exploration and distinctive dining elements.
- A five-episode programme, “Hong Kong Good Take,” starts on October 24 and airs at 8:30 pm on five consecutive Saturdays, featuring Simon Yam Tat-wah and others.
Why It Matters
For Hong Kong, the campaign gives tourism promoters another way to draw visitors beyond shopping by turning familiar screen imagery into neighbourhood-based itineraries. It also builds on earlier film-themed attractions such as the Kowloon Walled City and Yau Ma Tei Police Station light-and-shadow tours, suggesting officials want film culture to become a repeatable tourism product rather than a one-off promotion.