business · AM730

Actor Stephen Ma Starts New Role as Co-CEO, Visits Sha Tau Kok

AM730 · 1 SOURCES1 day ago5 MIN

Summary

Hong Kong actor Stephen Ma Chun-wai (馬浚偉) has begun a new chapter in his career as co-chief executive of Hin Sang Group (衍生集團), marking his transition from the broadcasting industry. On September 14, he made his inaugural visit to the Chung Ying Street area in Sha Tau Kok, a unique border zone connecting Hong Kong and Shenzhen. During this visit, Ma toured retail operations of the company's long-standing distributors, gaining firsthand insight into frontline market operations while personally stepping behind the cashier counter. His casual appearance attracted significant attention from local residents and Shenzhen tourists alike, leading to impromptu photo sessions and friendly interactions that created a lively, festival-like atmosphere.

Key Points

Stephen Ma Chun-wai left Metro Radio and joined Hin Sang Group as co-CEO
On September 14, he visited Chung Ying Street in Sha Tau Kok for the first time, touring the company's distributors
He worked as a cashier in the stores and experienced the frontline retail environment personally
Residents and Shenzhen tourists crowded around him for photos, creating a mini fan meeting atmosphere
A distributor family invited Ma after learning he had never visited Sha Tau Kok before
Ma plans future live streaming sessions from Sha Tau Kok after successful Douyin streams in Yunfu
His Yunfu live stream on September 10 generated RMB 5,773.35 in tips, which he donated matching the amount
Yesterday (September 14), he donated a total of RMB 11,546.7 to Yunfu's Xinxinlianxin Charity

Why It Matters

This visit signals Hin Sang Group's commitment to strengthening ties with distributors while blending online and offline retail strategies. As physical retail faces ongoing pressure from e-commerce growth, Ma's hands-on approach and celebrity influence could provide a competitive edge in reaching cross-border consumers between Hong Kong and Shenzhen.