MemeStrategy's Grade10 Forms JV with Gana Art to Capture Korean Collectibles Market
SingTao · 1 SOURCES1 day ago2 MIN
Summary
MemeStrategy Company Limited (stock code: 2440), a Hong Kong-listed firm, has announced a strategic joint venture between its collectible card brand Grade10 and Gana Art, an established art center based in Seoul, South Korea. The partnership will operate under the brand name ZZZ and aims to construct a comprehensive collectibles ecosystem covering exhibitions, card events, collector activities, and both online and offline trading services across Asia. The announcement comes as Korea's trading card market demonstrates strong growth momentum, with industry projections suggesting the market will expand from US$500 million in 2025 to US$1.28 billion by 2033, representing a compound annual growth rate of 12.5% .
Key Points
- Grade10, a collectible card brand under MemeStrategy (2440), has partnered with Seoul-based art center Gana Art to establish a joint venture operating under the ZZZ brand
- The inaugural project THEMGOOD exhibition and party was held in Itaewon, Seoul on September 3 during Seoul Art Week, attracting over 800 attendees including card collectors, gallery owners, cultural KOLs, and Korean celebrities
- Exhibition featured rare Pokémon cards and designer art cards worth tens of millions of Hong Kong dollars, including a large art wall composed of 500 PSA10 "Van Gogh Pikachu" cards (Pikachu with Grey Felt Hat)
- Displayed items included one of only three known complete sets worldwide of PSA10 Louis Vuitton x Takashi Murakami collectible cards (50 cards total) and a complete 1996 first-edition Japanese Pokémon base set of 102 PSA10 cards
- According to Straits Research data, Korea's Collectible Card Games market is projected to grow from US$500 million (approximately HK$3.9 billion) in 2025 to US$1.28 billion (approximately HK$10 billion) by 2033, with a CAGR of 12.5%
Why It Matters
The partnership between Grade10 and Gana Art represents a significant expansion of Hong Kong-listed MemeStrategy into one of Asia's most promising collectibles markets. For Hong Kong investors and collectors, this venture demonstrates how local companies can leverage international partnerships to capture emerging trends in the pop culture and collectibles space, potentially creating new revenue streams and investment opportunities in the region .
The partnership between Grade10 and Gana Art represents a significant expansion of Hong Kong-listed MemeStrategy into one of Asia's most promising collectibles markets. For Hong Kong investors and collectors, this venture demonstrates how local companies can leverage international partnerships to capture emerging trends in the pop culture and collectibles space, potentially creating new revenue streams and investment opportunities in the region .