MTR Launches First-Ever Passenger Broadcast Recording Campaign with Artist Demo
HK01 · 2 SOURCESabout 2 hours ago2 MIN
Summary
MTR Corporation has launched its annual "Courtesy Campaign" for 2026, introducing for the first time a "Courtesy Broadcast Station" where passengers can record their own station announcements. The initiative runs on Fridays and Saturdays for three consecutive weeks starting August 7 at Admiralty, Sha Tin, and Tseung Kwan O stations. Artist Cheng Tse-sing, famous for his distinctive voice as "Music Lover," has recorded demonstration broadcasts now playing across the network .
Key Points
- The "Courtesy Broadcast Station" operates from August 7 to 22, 10am to 4pm, at three rotating stations: Admiralty (August 7-8), Sha Tin (August 14-15), and Tseung Kwan O (August 21-22) .
- Participants can record up to 20-second announcements in Cantonese, Mandarin, or English on courtesy themes, with 25 selected works to be broadcast in Q4 2024 .
- Artist Cheng Tse-sing demonstrates the broadcasts using both his classic "Music Lover" tone and trendy "Gen Z" speaking styles in promotional videos .
- Last year's survey of over 1,000 passengers found "let passengers off first" ranked top courtesy behavior at nearly 20%, followed by "lower volume" at over 10% .
- Railway enthusiast Mr. Chan recorded a message about sensory-friendly environments, urging headphone use and suggesting vending machines for forgotten earphones .
- Mother and daughter Amy and Wander emphasized "let passengers off first" in their recording, believing mutual courtesy reduces unnecessary conflicts .
- MTR has posted new posters since July promoting six courtesy behaviors including moving to train center, offering seats, lowering volume, not leaning on poles, and elevator courtesy .
- Over 80% of surveyed passengers said campaign publicity reminded them to lower phone volume and offer seats to those in need .
Why It Matters
The campaign represents a shift from traditional top-down public messaging to participatory community engagement in public transport etiquette. By amplifying passenger voices directly, MTR aims to make courtesy norms more relatable and culturally embedded, while responding to evolving concerns like digital device noise in the smartphone era .
The campaign represents a shift from traditional top-down public messaging to participatory community engagement in public transport etiquette. By amplifying passenger voices directly, MTR aims to make courtesy norms more relatable and culturally embedded, while responding to evolving concerns like digital device noise in the smartphone era .