TVB builds momentum ahead of 59th anniversary month
AM730 · 1 SOURCESabout 2 hours ago4 MIN
Summary
TVB is entering its 59th anniversary period with a run of stronger ratings in both drama and information programming. Ahead of the broadcaster’s anniversary on November 19, its anniversary-themed slate is being led by the newly launched drama “The Radiant City,” which posted a first-week peak of 22 rating points.
Key Points
- TVB said its 59th anniversary falls on November 19, and this year’s slogan is “TVB and you, closer together and going further.”
- The legal drama “Deadly Evidence” ended after ratings rose for four consecutive weeks, giving the network added momentum before the anniversary month.
- New anniversary drama “The Radiant City” debuted last week and reached a first-week peak of 22 rating points, the highest opening for a TVB drama in nearly two years.
- Set against a powerful Macau family, the series stars Julian Cheung Chi-lam (張智霖) and Ron Ng Cheuk-hai (吳卓羲) as brothers competing for control under their father, played by David Chiang Da-wai (姜大衞).
- Another anniversary drama, “War of Roses,” will follow in November with Moses Chan Ho (陳豪), Kenneth Ma Kwok-ming (馬國明), Ruco Chan Chin-pang (陳展鵬), Tavia Yeung Yi (楊茜堯) and Rosina Lam Ha-wai (林夏薇) in a suspense-revenge story.
Why It Matters
The ratings figures give TVB a stronger platform as it heads into a key branding period around its anniversary month, when audience attention is traditionally concentrated on flagship dramas. The back-to-back scheduling of “The Radiant City” and “War of Roses” also shows the broadcaster is leaning on high-profile serials with large casts and sharply different genres to sustain momentum through November.