Henderson's Reflection Project Draws 25x Oversubscription in Hung Hom Launch
AM730 · 1 SOURCESabout 2 hours ago6 MIN
Summary
Henderson Land Development's (Stock Code: 012) Reflection (映匯) project, the Phase 6 of MIDTOWN SOUTH in Hung Hom, is set to launch its first batch of 143 units tomorrow (September 12). According to Henderson Property Agency, as of 8pm Thursday (September 10), the project had accumulated approximately 3,600 subscription tickets, translating to a 25-fold oversubscription based on the 138 units offered via price list. Meanwhile, New World Development (Stock Code: 017) is preparing to launch the Royal Xuan project in North Point, with brochures expected to be uploaded today and demonstration units opening soon. The Kowloon new residential market maintains its active trading atmosphere with multiple projects reporting solid transactions.
Key Points
- Henderson Land's Reflection project in Hung Hom received approximately 3,600 subscription tickets as of 8pm September 10, with 138 units available via price list representing 25-fold oversubscription
- The project consists of 56 one-bedroom, 55 two-bedroom, and 27 three-bedroom units with usable areas ranging from 264 to 418 square feet, priced from HK$5.43 million after maximum 10% discount
- Five special units will be sold via tender with the subscription deadline set for 8pm today (September 11), while the residential clubhouse spanning 13,285 square feet features facilities including a mini golf area and BBQ garden
- The North Point Royal Xuan project, developed by Chow Tai Fook Group subsidiary Heavenly Talent Enterprise with New World Development handling marketing, has launched its property website with brochures to be uploaded today
- Kai Tak Gulf reported 17 transactions on September 10 generating approximately HK$120 million, including one investor purchasing three one-bedroom units for over HK$17.3 million for rental income
Why It Matters
The strong oversubscription for Reflection demonstrates sustained demand for new residential developments in urban Kowloon, particularly for projects offering relatively affordable entry-level units priced below HK$6 million. The launch of Royal Xuan in North Point further intensifies competition in the Eastern Hong Kong Island market, where the upcoming STATE THEATRE by K11 development is expected to enhance the area's commercial appeal and support residential rental demand .
The strong oversubscription for Reflection demonstrates sustained demand for new residential developments in urban Kowloon, particularly for projects offering relatively affordable entry-level units priced below HK$6 million. The launch of Royal Xuan in North Point further intensifies competition in the Eastern Hong Kong Island market, where the upcoming STATE THEATRE by K11 development is expected to enhance the area's commercial appeal and support residential rental demand .