Rosanna Law models Wear’s HK designs, backs young talent
SingTao · 2 SOURCESabout 2 hours ago5 MIN
Summary
Secretary for Culture, Sports and Tourism Rosanna Law Shuk-pui (羅淑佩) said on October 9 that she has been actively supporting local young fashion designers by wearing their brands at public events and television interviews. She said the clothes she bought through the Wear’s HK project were both stylish and practical to wear, and that friends had asked where they could buy them. Law added that the market response to the CCIDA-funded pop-up store project had been encouraging, and officials are now considering how to refine it if it is staged again.
Key Points
- Law said in a social media post on October 9 that she had recently promoted local young designers through her wardrobe choices at official appearances and TV interviews.
- Wear’s HK was one of the projects under September’s Hong Kong Fashion Fest, supported by the Cultural and Creative Industries Development Agency, or CCIDA.
- During the first two weeks of September, the project set up six pop-up stores in major malls on Hong Kong Island and in Kowloon, plus the Hong Kong International Airport terminal.
- Law said she personally visited three of the six pop-up stores and bought several pieces that she considered visually appealing and highly wearable.
- She said she would continue sharing more locally designed outfits on social media if public response remained strong, while urging people to look up the brands and designers online.
Why It Matters
For Hong Kong readers, the episode shows how official visibility can help connect young local fashion labels with mainstream consumers beyond industry events alone. It also points to a practical policy question for the government-backed creative sector: whether temporary retail showcases can be improved and repeated to give emerging designers more sustained exposure.