Hyrox boss confident fitness race will outlast fads as world championships head to Hong Kong
SCMP · 1 SOURCESabout 2 hours ago2 MIN
Summary
Hyrox executives are betting their indoor fitness race will prove more durable than gym trends that have come and gone. The company's co-founders, Olympic field hockey champion Moritz Furste and Christian Toetzke, this week repurchased a majority stake in a deal reportedly valued at €600 million (US$698.28 million) . The announcement comes as Hyrox holds its Hong Kong debut with around 700 competitors, before hosting over 6,000 athletes at next year's world championships in the city .
Key Points
- Hyrox was founded in November 2017 by Olympic field hockey champion Moritz Furste and Christian Toetzke, with the first event held in Hamburg, Germany five months later
- Gary Wan, managing director for Asia-Pacific, said Hyrox's appeal stems from its accessibility and alignment with mainstream activities like running and strength training
- Hong Kong now has more than 130 official training clubs and performance coaches, within a network of over 2,400 across Asia
- Hong Kong-based coach Clayton Law Chun-yip noted the event's strong spectator atmosphere and community spirit as key attractions
- The co-founders' buyback deal values the company at approximately €600 million, signaling confidence in Hyrox's long-term growth potential
Why It Matters
Hyrox's expansion into Hong Kong reflects the broader trend of global fitness brands targeting Asia's growing wellness market, while its structured training network could establish a new category of community-based fitness culture in the region .
Hyrox's expansion into Hong Kong reflects the broader trend of global fitness brands targeting Asia's growing wellness market, while its structured training network could establish a new category of community-based fitness culture in the region .