Shanxi Scenic Spot Offers 10 Million RMB Salary to Recruit 100 NPCs
On.cc · 1 SOURCESabout 2 hours ago5 MIN
Summary
Situ Xiaozhen (司徒小鎮), a tourist attraction in Jincheng City, Shanxi Province, has announced plans to invest 30 million yuan (approximately 41 million Hong Kong dollars) to recruit 100 non-player characters (NPCs), with top annual salaries reaching 10 million yuan (approximately 11.7 million Hong Kong dollars) . The scenic spot, located on a former slag heap, was transformed from a coal mining village into a 4A-rated tourist destination and received 2.2 million visitors last year, generating comprehensive revenue of 350 million yuan .
Key Points
- Situ Xiaozhen, a former coal mining community turned 4A tourist attraction, is investing 30 million yuan to hire 100 NPCs for immersive cultural experiences .
- The recruitment drive has attracted over 7,000 applicants, with the management team conducting video interviews with more than 50 candidates .
- Manager Zhou Xiaoming (周小明) stated the initiative stems from tourists lacking emotional value, as current performers are mostly local villagers with limited ability to engage visitors .
- Despite recording 2.2 million visitors and 350 million yuan in revenue last year, the attraction acknowledges it has operated at a loss for the past three consecutive years .
- Experts have cautioned that the extravagant recruitment is fundamentally a marketing strategy, emphasizing that sustained execution matters more than initial publicity .
Why It Matters
This recruitment campaign highlights the intensifying competition among Chinese cultural tourism destinations to differentiate themselves through immersive experiences as visitor expectations evolve. For Hong Kong readers, this reflects a broader trend in how attractions across the region are investing heavily in experiential elements to capture tourist spending in an increasingly competitive market.
This recruitment campaign highlights the intensifying competition among Chinese cultural tourism destinations to differentiate themselves through immersive experiences as visitor expectations evolve. For Hong Kong readers, this reflects a broader trend in how attractions across the region are investing heavily in experiential elements to capture tourist spending in an increasingly competitive market.