Wiser Club marks 30 years with brain-health push
On.cc · 1 SOURCESabout 2 hours ago5 MIN
Summary
Hong Kong-based Wiser Club and its product brand Wiser Hall are using their 30th anniversary to spotlight brain health, anti-ageing supplements and a broader wellness business built around nutritional therapy and health screening services. The group says its newly launched Zentorix supplement has triggered a rush of orders on its official website, while the brand has also expanded into 24-hour self-service retail in Causeway Bay
Key Points
- Wiser Club said it follows the principle of “to improve the body, first correct the root”, combining digital technology, Chinese meridian theory and knowledge spanning physics, chemistry, herbs and vitamins
- The group said it has developed proprietary products including Memobrain and Zentorix, and that its Wiser Hall brand received an “Outstanding Health Brand Award” from Oriental Daily News and on.cc
- Vice-president Leung Wai-ying (梁慧瑩), also known as Vivyenne, said Zentorix was designed from years of clinical observation and contains nicotinamide riboside, phosphatidylserine and B vitamins
- Leung said the formula also includes trimethylglycine for methyl support, plus fat-soluble vitamin B1 and active vitamin B12, which she said improve absorption and broaden effects
- Executive director Leung Chi-pui (梁智焙), also known as Jay, said the company recently opened a 24-hour vending machine at Causeway Bay Plaza 2, Ground Floor, selling its full supplement line
Why It Matters
The anniversary campaign shows how a Hong Kong wellness brand is tying product launches, media content, events and round-the-clock retail access into a single consumer-health strategy. For local readers, the development is also notable because the company is placing brain health and ageing-related concerns at the centre of its marketing at a time when such issues are drawing public attention