Sushiro Partners with 84-Year-Old Japanese Fishery for Premium Bluefin Tuna Menu
AM730 · 1 SOURCESabout 3 hours ago5 MIN
Summary
Sushiro Hong Kong has joined forces with Gyokichimaru, a venerable Japanese fishery established in 1953 during the Showa era, for an unprecedented collaboration showcasing the highly prized natural Southern Bluefin tuna. Beginning September 5, 2026, the limited-time menu introduces five exclusive items featuring this rare delicacy, which accounts for merely 4% of Japan's total tuna circulation. The partnership marks Sushiro's first collaboration with a fishery company and represents a significant milestone in bringing premium Japanese seafood directly to Hong Kong diners.
Key Points
- The natural Southern Bluefin tuna is sourced from the "Roaring Forties" zone in the Southern Hemisphere, approximately 10,000 kilometers from Japan
- Gyokichimaru's fleet, led by Captain Yasuhiro Murakami with over 40 years of experience, employs traditional longline fishing methods using 150 kilometers of main rope and 3,200 hooks per expedition
- Five limited-time items range from HK$17 to HK$48, with "Three Flavors of Natural Bluefin Tuna" ($48) and "Natural Bluefin Tuna Fried Blocks" ($22) available at all Sushiro locations
- Three ultra-rare cuts—including brain meat ($17), tuna tail ($27), and cheek flesh ($17)—are exclusive to 10 designated stores across Hong Kong
- The "sear-chilled" (燒霜) technique for the brain meat involves lightly torching the surface before rapid ice-cooling to lock in freshness
Why It Matters
This collaboration elevates Hong Kong's casual dining scene by making premium, sustainably caught Japanese tuna accessible at affordable prices starting from HK$17, challenging the perception that high-quality sashimi requires premium restaurant pricing . The partnership also highlights growing cross-border food culture exchanges, with Hong Kong serving as a gateway for Japanese regional fisheries to reach international markets beyond traditional wholesale channels .
This collaboration elevates Hong Kong's casual dining scene by making premium, sustainably caught Japanese tuna accessible at affordable prices starting from HK$17, challenging the perception that high-quality sashimi requires premium restaurant pricing . The partnership also highlights growing cross-border food culture exchanges, with Hong Kong serving as a gateway for Japanese regional fisheries to reach international markets beyond traditional wholesale channels .