HOY TV Sitcom Battles TVB at Prime Time with New Security Guard Comedy
AM730 · 4 SOURCESabout 3 hours ago2 MIN
Summary
HOY TV held a grand launch event for its first original sitcom "Your Security Guard Li Boon-on" on Tuesday, October 20, at apm mall in Kwun Tong . The show will premiere on October 26, airing Monday to Thursday at 8pm prime time, directly competing with TVB's "Love, Home of the Three Generations" . Lead actors Lee Sheung-ching and Loo Chung-yan, known as HOY TV's top male and female stars, appeared in flip-flops and security uniforms alongside director Ho Chuk-tin and other cast members including Wang Yaowen, Zeng Ruici, Kong Jiamin, and Marco Ip Chun-hin .
Key Points
- The show has been extended from 20 episodes to 50 episodes after initial filming, with 20 episodes already completed
- A Friday spin-off program "Linhai Peak Q&A Session" will review the week's funny scenes and feature director Ho and three cast members in casual chat
- Former TVB actors including Heung Hoi-lan, Fong Kin-yee, and Au Yeung Wai-lei attended to show support, with netizens speculating they joined to help counter the HOY TV threat
- The cast's flip-flops served as a "war cry" — the Cantonese word for "person" resembles the letter "Y" in HOY
- Regarding content adjustments for the family-friendly 8pm slot, Lee mentioned the show shifted from "Tonight No Restrictions" to family-oriented content with more warmth, animals, and educational elements
Why It Matters
HOY TV's strategic move to challenge TVB at 8pm prime time marks a significant escalation in Hong Kong's broadcast wars . The decision to pit "Your Security Guard Li Boon-on" directly against TVB's established "Love, Home" franchise reflects HOY TV's growing ambition to capture mainstream audiences, following netizen campaigns that overwhelmingly voted for the 8pm slot to "defeat" the TVB show . This head-to-head competition could reshape viewer habits and force both networks to invest more heavily in quality programming.
HOY TV's strategic move to challenge TVB at 8pm prime time marks a significant escalation in Hong Kong's broadcast wars . The decision to pit "Your Security Guard Li Boon-on" directly against TVB's established "Love, Home" franchise reflects HOY TV's growing ambition to capture mainstream audiences, following netizen campaigns that overwhelmingly voted for the 8pm slot to "defeat" the TVB show . This head-to-head competition could reshape viewer habits and force both networks to invest more heavily in quality programming.