Hong Kong Toy Culture and IP Exhibition Concludes in Chengdu, Drawing Over 300,000 Visitors
AM730 · 1 SOURCESabout 1 hour ago5 MIN
Summary
The "Hong Kong Toy Culture and IP Exhibition" wrapped up its nine-day run on September 13, 2026, at Chengdu Global Center, drawing over 300,000 visitors as part of the "Hong Kong Week 2026@Chengdu" programme . Organized by the Hong Kong Brand Toys Association and funded by the Cultural and Creative Industries Development Office of the Hong Kong SAR Government, the exhibition showcased Hong Kong's toy culture and intellectual property innovation while fostering practical exchange and business collaboration between Chengdu and Hong Kong designers and brands .
Key Points
- Event ran from September 5 to 13, 2026 at Chengdu Global Center, attracting over 300,000 visitors during its nine-day exhibition
- Organized by the Hong Kong Brand Toys Association with funding from the Hong Kong SAR Government's Cultural and Creative Industries Development Office
- Featured four exhibition zones: Kung Fu Theme Zone, Hong Kong Toy History Zone, Hong Kong Designers Zone, and Hong Kong Brand Toys Zone
- Kung Fu Theme Zone premiered original designer toys from seven Hong Kong designers, blending traditional martial arts with contemporary design
- Hong Kong Toy History Zone displayed tin toys from the 1950s to art toys from the 1990s, tracing Hong Kong's transition from OEM manufacturing to original IP creation
- Showcased brands and designers including Molly (by Poppy Wang/畢奇) and TINY, demonstrating the complete industry chain
- Hosted business matching sessions and live creation demonstrations during the exhibition period
Why It Matters
The exhibition's massive attendance and successful business matching activities underscore Hong Kong's potential as a bridge for creative industry collaboration between the Mainland and international markets. The organizers have indicated plans to continue assisting local designers and brands in exploring the Mainland market, positioning Hong Kong as a strategic hub for cultural and creative trade.
The exhibition's massive attendance and successful business matching activities underscore Hong Kong's potential as a bridge for creative industry collaboration between the Mainland and international markets. The organizers have indicated plans to continue assisting local designers and brands in exploring the Mainland market, positioning Hong Kong as a strategic hub for cultural and creative trade.