World's First Wiggle Wiggle Magic Academy Opens at Tseung Kwan O Mall
AM730 · 1 SOURCES1 day ago2 MIN
Summary
Korean lifestyle brand wiggle wiggle has debuted the world's first Magic Academy at MCP Central in Tseung Kwan O, transforming the mall into a whimsical wonderland from November 7, 2026 to January 3, 2027. The centerpiece is a 7.5-metre-tall Smiley Flower inflatable magic hat and an 11-metre-long giant rotating slide that lets visitors experience the thrill of magic. The event also features over 100 themed merchandise items, including six exclusive new characters debuting in Hong Kong for the first time .
Key Points
- The Magic Academy is located at L1 Sky Plaza of MCP Central (New Town Centre Phase 2), operating daily from 10am to 10pm
- Visitors can enter the giant magic hat and slide down from the top of the 3-metre-high, 11-metre-long rotating slide for an adrenaline rush
- The "Admission Test" allows guests to don a magic cloak, recite spells, and wave a wiggle wiggle wand to discover hidden magical abilities
- The "Magical Potion Mushroom Garden" features a timed challenge where players collect specified fantasy mushrooms to help mentors brew potions, with a hidden Wiggle Bear Christmas tree for photo opportunities
- Over 100 merchandise items are available, including home goods, apparel, accessories, and plush keychains, with six Hong Kong-exclusive new character products launching
- H COINS members can redeem exclusive items such as wiggle wiggle foldable eco-bags and insulated thermal cups by spending above designated amounts
Why It Matters
This event marks a significant expansion of South Korean lifestyle brands into Hong Kong's experiential retail market, combining immersive installations with exclusive product launches to drive foot traffic during the holiday season. The partnership between MCP and wiggle wiggle reflects a growing trend among Hong Kong malls to attract younger demographics through pop-up experiences featuring internationally trending characters, potentially setting a template for future retail collaborations in the city.
This event marks a significant expansion of South Korean lifestyle brands into Hong Kong's experiential retail market, combining immersive installations with exclusive product launches to drive foot traffic during the holiday season. The partnership between MCP and wiggle wiggle reflects a growing trend among Hong Kong malls to attract younger demographics through pop-up experiences featuring internationally trending characters, potentially setting a template for future retail collaborations in the city.