HKTB Partners with Guangdong and Macau to Promote Greater Bay Area Tourism in Malaysia
HK01 · 2 SOURCESabout 2 hours ago2 MIN
Summary
The Hong Kong Tourism Board (HKTB) has intensified its efforts to tap into the Southeast Asian visitor market by collaborating with tourism authorities from Guangdong Province and Macau to host a joint promotion event in Kuala Lumpur, Malaysia. Held on July 12, the "Greater Bay Area – Delighting Together" event brought together more than 100 local tourism industry professionals and media representatives to showcase the rich and diverse tourism resources of the Guangdong-Hong Kong-Macao Greater Bay Area .
Key Points
- HKTB partnered with Guangdong Provincial Department of Culture and Tourism and Macao SAR Government Tourism Bureau to host the event in Kuala Lumpur, Malaysia
- The event, themed "Greater Bay Area – Delighting Together," attracted over 100 Malaysian tourism industry professionals and media representatives
- HKTB Director of Research Mr. Lau Chun-hon stated that Southeast Asia has always been an important source market for Hong Kong
- A large-scale business matching session connected Hong Kong's hotels, travel agencies, attractions, and visitor facilities with Malaysian counterparts
- Tang Shu, Hong Kong's first high-end Chinese restaurant to receive halal-friendly certification, showcased innovative Cantonese dishes including braised abalone and crispy vegetable spring rolls
- Bar Leone, crowned 2025 champion of The World's 50 Best Bars, crafted signature non-alcoholic cocktails at the event
- HKTB announced strategic partnerships with AirAsia and seven travel agencies to launch Greater Bay Area travel packages and promotions
Why It Matters
This trilateral tourism collaboration positions Hong Kong as the gateway to a unified Greater Bay Area destination, leveraging multi-destination travel experiences to compete for visitors in the growing Southeast Asian market. The strategic partnerships with AirAsia and regional travel agencies are expected to create practical travel packages that make exploring Hong Kong and its neighboring cities more accessible and attractive to Malaysian travelers .
This trilateral tourism collaboration positions Hong Kong as the gateway to a unified Greater Bay Area destination, leveraging multi-destination travel experiences to compete for visitors in the growing Southeast Asian market. The strategic partnerships with AirAsia and regional travel agencies are expected to create practical travel packages that make exploring Hong Kong and its neighboring cities more accessible and attractive to Malaysian travelers .