Swire Properties Headland Partners with Swire Sugar for Classic Candy Cart Weekend
AM730 · 1 SOURCESabout 2 hours ago2 MIN
Summary
Swire Properties (1972) and China Motor (026) jointly developed the Chai Wan project Headland, which has achieved strong sales since its launch. To mark the project's completion as a finished development, Swire Properties partnered with Swire Sugar for a special weekend experience on June 29-30. The event, themed "A Touch of Sugar, A Home," brought the iconic 145th anniversary classic candy cart to Headland, drawing over 100 visitors including families and young professionals.
Key Points
- Swire Properties and China Motor jointly developed Headland in Chai Wan, with Phase 1 comprising Towers 2 and 3 totaling 592 units
- The weekend event on June 29-30 featured Swire Sugar's classic candy cart, part of the brand's 145th anniversary celebrations
- Over 100 visitors attended, with many taking photos with the candy cart and sampling limited-edition healthy drinks
- Headland offers over 80,000 square feet of residential clubhouse facilities under the Club Headland brand
- Unit sizes range from 397 to 938 square feet, covering one-bedroom to three-bedroom configurations
- A public transport interchange at the podium level is now operational, with shuttle services to Heng Fa Chuen Station and Cityplaza
Why It Matters
The Headland and Swire Sugar collaboration demonstrates how property developers are creating experiential marketing events to attract buyers in Hong Kong's competitive residential market. With Club Headland's extensive facilities and convenient transportation connections, the project aims to appeal to young professionals seeking a resort-style living experience in the Eastern District.