New World Aureis Sells 67 Units for HK$2.8B; North Point Royal Court Project Eyes Pricing This Week
AM730 · 2 SOURCES1 day ago5 MIN
Summary
New World Development (017) has announced strong sales performance at its Kowloon Tong luxury residential project Aureis, with 67 units sold to date generating over HK$2.8 billion in revenue . The developer has introduced a special promotion in collaboration with high-end florist Blooms & Blossoms, offering a two-year festive floral arrangement privilege to buyers of 11 designated units . Separately, the North Point project Royal Court (皇璇), which New World is assisting with sales, is expected to publish its first price list within the week .
Key Points
- Aureis sold two grand-class three-bedroom units within three days, generating over HK$72 million
- The project's grand-class low-density residences average HK$56 million with price-per-square-foot near HK$40,000
- Ground floor unit G5, at 831 sq ft with a 213 sq ft garden, sold for HK$37.395 million at HK$45,000 per sq ft, setting a new price-per-square-foot record for three-bedroom units
- Blooms & Blossoms will deliver floral arrangements for 12 occasions over two years, including Christmas, Lunar New Year, Mid-Autumn Festival, and the buyer's birthday
- The project offers 109 low-density residential units with duplex and three-to-four-bedroom configurations
Why It Matters
The robust sales momentum at Aureis demonstrates sustained demand for ultra-luxury residential properties in Hong Kong's prime districts, even as the broader market navigates interest rate uncertainties . The collaboration with Blooms & Blossoms signals developers' creative marketing approaches to attract high-net-worth buyers amid intensified competition in the luxury segment . Meanwhile, Royal Court's imminent pricing will test market appetite for new projects in the Eastern District, with the absence of a floor-purchasing option reflecting developers' strategies to manage limited inventory .
The robust sales momentum at Aureis demonstrates sustained demand for ultra-luxury residential properties in Hong Kong's prime districts, even as the broader market navigates interest rate uncertainties . The collaboration with Blooms & Blossoms signals developers' creative marketing approaches to attract high-net-worth buyers amid intensified competition in the luxury segment . Meanwhile, Royal Court's imminent pricing will test market appetite for new projects in the Eastern District, with the absence of a floor-purchasing option reflecting developers' strategies to manage limited inventory .