Nagoya Asian Games City Hunt: FamilyMart 45th Anniversary Socks
SingTao · 1 SOURCESabout 3 hours ago2 MIN
Summary
The 2026 Nagoya Asian Games is set to commence on September 19, with competitions distributed across Nagoya and Tokyo prefectures. Japanese convenience store giant FamilyMart is capitalizing on the sporting event by launching a special 47-prefecture limited-edition athletic sock collection to celebrate its 45th anniversary. The collection, part of the "Convenience Wear" brand designed by fashion designer Ochiai Hiromichi, provides traveling sports fans with a unique souvenir opportunity. Each sock design reflects its prefecture's official flower, and the products are exclusively available at stores within their respective prefectures.
Key Points
- The 2026 Nagoya Asian Games opens on September 19, with fencing, athletics, and table tennis held in Nagoya, while swimming and track cycling take place in Tokyo and Izu
- FamilyMart's "47 Prefectures Limited Line Socks" collection is now available at approximately 16,500 stores nationwide, priced at 600 yen per pair including tax
- The sock designs draw inspiration from each prefecture's representative flower, such as Tokyo's Somei Yoshino cherry blossoms, Hokkaido's Hamanasu, and Kyoto's Shidare Zakura
- The athletic socks feature thick pile knit cushioning and antibacterial treatment, suitable for both men and women
- Each prefecture's sock design is exclusively sold at stores within that specific prefecture, creating a nationwide collection hunt for enthusiasts
Why It Matters
For Hong Kong sports fans planning to attend the Asian Games, the timing of this promotion offers a dual experience—cheering on Hong Kong athletes while engaging in a unique souvenir hunt across Japan's prefectures. The limited availability of each design transforms these socks into collectible items that commemorate both the athletic event and a personalized journey through Japan's diverse regions.
For Hong Kong sports fans planning to attend the Asian Games, the timing of this promotion offers a dual experience—cheering on Hong Kong athletes while engaging in a unique souvenir hunt across Japan's prefectures. The limited availability of each design transforms these socks into collectible items that commemorate both the athletic event and a personalized journey through Japan's diverse regions.