CTF Media & Entertainment Unveils New Logo, Targeting Screen-to-Experience Strategy
SingTao · 1 SOURCES1 day ago2 MIN
Summary
CTF Media & Entertainment (stock code 1097, formerly i-CABLE Communications) officially launched its new corporate logo on October 15, 2026, marking a new milestone as the brand advances under the CTFME moniker. The redesigned logo integrates the letters "M" and "E" to symbolize Media and Entertainment, with two identical forms connected and white space forming a forward-pointing triangle representing the journey from content creation to distribution, experience, and interaction. CEO and Executive Director Wong Nga-fun stated the new logo embodies the company's shared vision for the future, believing media and entertainment are not separate domains but intertwined forces that drive innovation.
Key Points
- CTF Media & Entertainment's new logo design features combined "M" and "E" forms, with white space creating a forward-pointing triangle symbolizing content's journey from creation to distribution and interaction
- CEO Wong Nga-fun emphasized the company will adopt "Screen-to-Experience" as its core development strategy, breaking away from traditional television broadcasting business frameworks
- The company's five core business pillars include i-CABLE Communications, HOY Media Network, Entertainment Experience, Retail & E-commerce, and Integrated Marketing
- i-CABLE Communications serves over 2.3 million Hong Kong households, providing telecommunications infrastructure, broadband networks, and communication services
- HOY Media Network operates three free TV channels (HOY 76, HOY 77, HOY 78) plus the HOY OTT streaming platform, reaching audiences across television, digital, and social media
Why It Matters
The transformation of CTF Media & Entertainment reflects the broader shift in Hong Kong's media landscape as traditional broadcasters adapt to fragmented audience attention spans. With Hong Kong's entertainment and media industry projected to reach US$15 billion in revenue by 2030, the company's five-pillar strategy connecting content creation with retail, e-commerce, and integrated marketing demonstrates how media companies are seeking new monetization pathways beyond conventional advertising . This evolution positions Hong Kong to better compete in the regional entertainment market while telling Hong Kong stories to global Chinese audiences.
The transformation of CTF Media & Entertainment reflects the broader shift in Hong Kong's media landscape as traditional broadcasters adapt to fragmented audience attention spans. With Hong Kong's entertainment and media industry projected to reach US$15 billion in revenue by 2030, the company's five-pillar strategy connecting content creation with retail, e-commerce, and integrated marketing demonstrates how media companies are seeking new monetization pathways beyond conventional advertising . This evolution positions Hong Kong to better compete in the regional entertainment market while telling Hong Kong stories to global Chinese audiences.